Lessons in launching and online marketing

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Launching with a webinar can be such an effective way to kick off a launch. Some of these benefits are applicable to Facebook Lives as well, but the reason I recommend webinars over a Facebook Live or Instagram Live is that people need to register. The act of registering means they’re committing to showing up […]

5 reasons launching with a webinar works so well

Why webinar launches work
April 20, 2020

Thinking of creating a comprehensive online course? I’ve created and launched online courses over the last few years and even though my specialty is launching online courses, I’ve learned a thing or two about online course creation along the way as well. One of the BIG places I see so many of you getting stuck […]

Why you shouldn’t create a “comprehensive” online course

EP 794 - Creating healthy boundaries during your course, group program or membership
March 31, 2020

So, you want to launch something. Only, you don’t know what to launch yet? Or maybe you have an inkling of an idea for a course, membership or digital product, but you just don’t know how to flesh it out a bit more. There’s this misconception that you have to be super creative to come […]

5 ways to uncover the perfect idea for your next course, membership or digital product

How to discover the perfect idea for your course or digital product
March 27, 2020

How do you know when it’s time to launch a digital product in your business? Maybe you’ve been thinking of launching an online course. Or a membership. Or an ebook, or some templates. I’d be lying if I said creating and launching a digital product was SUPER EASY, but it’s also not as difficult as […]

6 signs you should launch a digital product in your business

how to grow your audience without facebook ads
March 23, 2020

I feel like there’s a big misconception about the cost of developing an online course – I know that a lot of you think it has to be a big, expensive exercise, and this plays into your fear of launching and nobody buying.  Because, after all, you don’t want to invest a ton of money into […]

How much does it cost to create an online course?

cost of course development
March 20, 2020

When you’re just starting to think about adding a digital product to your business, one of the first places you can get stuck, is deciding what kind of digital product to create. So, today I’m comparing courses with memberships with ebooks. I’ve launched all three of these inside my own business in the past, so […]

Should I launch a course, a membership or an ebook?

should I launch a course or membership or ebook
March 16, 2020

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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