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I feel like there’s a big misconception about the cost of developing an online course – I know that a lot of you think it has to be a big, expensive exercise, and this plays into your fear of launching and nobody buying.  Because, after all, you don’t want to invest a ton of money into […]

When you’re just starting to think about adding a digital product to your business, one of the first places you can get stuck, is deciding what kind of digital product to create. So, today I’m comparing courses with memberships with ebooks. I’ve launched all three of these inside my own business in the past, so […]

The launching space is a bit weird. You hear of all these people who’ve had 6-figure launches – but nobody really breaks down the numbers behind-the-scenes. Then what happens? When you launch, and you make $2,000 or $10,000 or *insert arbitrary number here*, you feel like your launch wasn’t successful. But what actually makes a […]

One of the most common questions I get asked is “Where do I start with launching? I want to launch something but I have no idea where to begin”  There is an art and a science to launching successfully, and unfortunately, most people who DIY their launches completely skip over the less glamorous steps – […]

Over the Christmas break, I spent 3 weeks without my laptop – and, as a consequence, managed to read 21 books. While not all of these books were business-related, I learnt a lot from the books I did read. So today, I’m sharing 10 big things I learned from my new favourite business books.

“My audience isn’t big enough to launch anything yet” – said pretty much everyone who did my survey last year. I’ve said it before and I’ll say it again – launching is HOW you grow your audience. But, you’re probably wondering: How does launching grow your audience? Read on as I’m sharing 5 ways to […]