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The launching space is a bit weird. You hear of all these people who’ve had 6-figure launches – but nobody really breaks down the numbers behind-the-scenes. Then what happens? When you launch, and you make $2,000 or $10,000 or *insert arbitrary number here*, you feel like your launch wasn’t successful. But what actually makes a […]

One of the most common questions I get asked is “Where do I start with launching? I want to launch something but I have no idea where to begin”  There is an art and a science to launching successfully, and unfortunately, most people who DIY their launches completely skip over the less glamorous steps – […]

Over the Christmas break, I spent 3 weeks without my laptop – and, as a consequence, managed to read 21 books. While not all of these books were business-related, I learnt a lot from the books I did read. So today, I’m sharing 10 big things I learned from my new favourite business books.

“My audience isn’t big enough to launch anything yet” – said pretty much everyone who did my survey last year. I’ve said it before and I’ll say it again – launching is HOW you grow your audience. But, you’re probably wondering: How does launching grow your audience? Read on as I’m sharing 5 ways to […]

The following is kindly contributed by our friends at Smack Bang Designs. It’s an excerpt from their delicious new ebook, The Brand Plan (aka. your secret weapon to give your brand clarity from the get-go). Check it out right over this way…  Let’s start with a family-friendly game of Yes/No. Everyone got their paddles at […]

As business owners, there are a bunch of very common stories that we tell ourselves – stories that are designed to keep us safe, but as a result, they’re holding us back from the success we deserve in our businesses. Today, I’m sharing 5 of these stories (and I’ve hands-down been guilty of these too!)