Blog 

Instagram has changed a lot in the last 5 years. I recently reflected on how marketing on Instagram is a vastly different landscape to what it was back when I first started. This episode, I’m sharing 5 massive differences between Instagram marketing in 2020 vs in 2015.

If the thought of social media marketing makes you feel overwhelmed, icky or anxious, or you’re beginning to question what the point of being on social media even is, you’re probably overcomplicating it all. Here are 7 tips to simplify your social media marketing.

Marketing your business really doesn’t have to be this big, confusing, complicated thing that you’ve built it up to be. If it is, you’re probably overcomplicating it. Here are 5 sure-fire signs that you’re overcomplicating how you market your business.

I recently shared a few Instagram myths you need to stop buying into. And this follows on from that. Here are 7 things you need to stop doing on Instagram right now. 

As business owners, we’re spoilt for choice on where to advertise our businesses. But, despite competition from other social media platforms, Facebook Ads and Google Ads remain two of the most popular platforms.  You might think that the only difference between Facebook Ads and Google Ads is that they’re on different platforms, but that’s not […]

Even if you’re not a social media manager, you might learn a thing or two from this post – especially if you run a client-based business of any sort. I no longer work with social media management clients, but these are some of the lessons I’ve learned in the 5ish years that I’ve been managing […]