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Ever since we were little kids, we’ve had it drilled into us that we shouldn’t be sheep. We should do our best to stand out from the crowd and celebrate our own uniqueness (cringe), individuality (cringe) and authenticity (cringe). And then we became teenagers… And suddenly we didn’t want to be different anymore. Now, you’re […]

“I know I should be creating video content but I just can’t talk on camera.” “Video is only for good-looking people. I have a face for radio.” Why is it that so many entrepreneurs are brave enough to invest their life savings and a few limbs into their business, quit their safe corporate careers and […]

Lately, I’ve been doing a lot of puppy-sitting for my parents’ new Sproodle (yes, it’s a real breed) puppy, Benji. I might be biased, but I think he’s a pretty smart little dog. He’s also really good at hanging on to his toys – and our shoes – for dear life. That is, until he […]

Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to get more Instagram followers. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with […]

This article could potentially save you a fair few thousand dollars, so it’s worth the 5 minute read. When I first launched The Sugarfree Box, I knew that I needed to collaborate with some influencers to help grow our audience. I had bootstrapped the entire business, launching with about two weeks’ lunch money set aside […]

You’re probably thinking that I’m a little bit late to the New Year’s resolution game.  But statistically, the 12th of January is the day when most people give up on their New Year’s resolutions, so even if you’ve given up on your resolution to hit the gym every day, run 50k a week, go cold […]