Blog 

So, you know why you need an email list for your business – but, how exactly do you build an email list from scratch?  Is it as simple as just adding a box to your website and asking people to sign up for your newsletter?  No, it’s not. Here is how to build an email […]

ICYMI: You need an email list for your business in 2019. As anyone who is on my email list will tell you, I am a big fan of email marketing.  I probably email my list more often than I post on social media these days, and honestly, I’ve seen better results from email marketing than […]

Instagram, oh Instagram. How I love you so. But, if you show me yet another cookie-cutter feed comprised of aspirational photos and very little creativity, I think we’re going to have to end this. Sorry. It’s not you; it’s me. I’m simply craving a little more excitement. That’s why today I’m sharing how to create […]

By now, I hope your business is producing regular (or at least semi-regular) content for your audience. I’ve said it before, and I’ll say it again – content builds trust, establishes your authority, nurtures your audience and attracts new fans. Amongst other things. But, if a blog post falls in the middle of a website […]

“Errrrmagerrrd!” Screams every second ad in my Facebook news feed. “I just figured out the secret to Facebook advertising and 10X-ed my email list in a day. All you have to do is give me your email address, your phone number and your tax file number and I’ll tell you all my Facebook Ads hacks.”

If you’re new to Facebook Ads, you’re forgiven for thinking that boosted posts and Facebook Ads are the same thing. Spoiler alert: They’re not. Today, I’m looking at the difference between Facebook Ads and boosted posts in 2020, as well as whether you should be running boosted posts for your business.