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This article could potentially save you a fair few thousand dollars, so it’s worth the 5 minute read. When I first launched The Sugarfree Box, I knew that I needed to collaborate with some influencers to help grow our audience. I had bootstrapped the entire business, launching with about two weeks’ lunch money set aside […]

You’re probably thinking that I’m a little bit late to the New Year’s resolution game.  But statistically, the 12th of January is the day when most people give up on their New Year’s resolutions, so even if you’ve given up on your resolution to hit the gym every day, run 50k a week, go cold […]

So, you know why you need an email list for your business – but, how exactly do you build an email list from scratch?  Is it as simple as just adding a box to your website and asking people to sign up for your newsletter?  No, it’s not. Here is how to build an email […]

ICYMI: You need an email list for your business in 2019. As anyone who is on my email list will tell you, I am a big fan of email marketing.  I probably email my list more often than I post on social media these days, and honestly, I’ve seen better results from email marketing than […]

Instagram, oh Instagram. How I love you so. But, if you show me yet another cookie-cutter feed comprised of aspirational photos and very little creativity, I think we’re going to have to end this. Sorry. It’s not you; it’s me. I’m simply craving a little more excitement. That’s why today I’m sharing how to create […]

By now, I hope your business is producing regular (or at least semi-regular) content for your audience. I’ve said it before, and I’ll say it again – content builds trust, establishes your authority, nurtures your audience and attracts new fans. Amongst other things. But, if a blog post falls in the middle of a website […]