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What is a Facebook Lookalike Audience? Well, a Facebook Lookalike Audience is an audience that Facebook can create for you with people who have similar traits to those who are in a custom audience of yours. Read on to learn more about Lookalike Audiences and when to use them.

Recently, I took a holiday. A holiday of the no-wifi variety, on a boat that didn’t even have AC power to charge my laptop. I turned my out of office autoresponder on, stopped checking my phone seventy million times a day and disconnected from my business for the first time since leaving my corporate job […]

Retargeting is a pretty magical thing.  If you’re not familiar with it, it basically allows you to deliver ads to people who have interacted with your brand in the past, whether it’s on your website, within Facebook, or within Instagram, and there are so many different types of Facebook retargeting audiences you can create.

So, you believe you’re not “creative”? That’s arguable. But if you believe you’re not creative enough to create content, I’m about to prove you wrong. This episode, I’m looking at how to create content if you’re not “creative” in the traditional sense.

There are SO many different types of content marketing out there. Everything from written content, to audio, to video, to anything in between. But, how do you know what types of content marketing are best for your business? Here’s how to find the best types of content for your business – not anyone else’s. 

Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl Lifestyle Podcast. In today’s episode, we chat about all things PR strategy for small business owners, how to pitch yourself and how getting on podcast interviews can be a total game changer […]