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Facebook advertising isn’t a strategy – it’s a tactic. That said, it can be tricky to know where your Facebook Ads fit in with your marketing strategy and what role they play in getting someone from not knowing your brand to purchasing from you or becoming a client. 

Facebook Ads don’t work for every single business out there – but, chances are, they will work for your business. Here are some of the common excuses people use when claiming that Facebook Ads don’t work for them (and two of the real excuses that Facebook Ads might not work for your business), so that […]

There are a ton of Facebook Ads myths floating around in the online business space. So, in this post, I’m addressing them, one by one. Everything from budget size to Pixel setup, boosted posts to the real aim of your Facebook Ads – here are 7 Facebook Ads myths debunked.

Clare Wood is a Brisbane-based business coach who pushes women to dream big, and helps them achieve those dreams. In this episode, we chat about all things mindset in business (and in marketing your business!), building a personal brand and some practical tips for success in business.

Instagram templates are a simple way for you to add that professional touch to your Instagram feed, without hiring a graphic designer. Most Instagram templates can be customised to fit your own brand look and feel – that is, you can edit the fonts, colours and images, with very little effort. The key to Instagram […]

What is your brand tone of voice? It’s the way your brand communicates with your audience. And, let me tell you, your brand tone of voice is pretty bloody important. Here are some of my tips for defining your brand tone of voice.