Blog 

The way your brand looks and feels is a HUGE part of your business branding – especially if you’re marketing your business on Instagram or other online platforms. Here are 5 of my top tips for nailing your brand look and feel.

Branding underpins everything your business does – so it’s pretty important to get it right. But, believe it or not, there’s a lot more to branding your business than just getting your logo and colour scheme on point. But, what is branding actually? And, why should you invest in branding for your business?

Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards – how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. Here are my top tips to turn customers and clients into brand advocates.

It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Today, I’m sharing my top tips to turn your social media followers into customers or clients.

Your ideal customer, aka. the most important person in your business. Everything you do in business should be done with your ideal customer or your ideal client in mind. Everything. Today, I’m running through my quick process for how to define your ideal customer or your ideal client.

Let me guess – you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON your business, nobody else will. If you’re only marketing your business when things are a little bit quiet and you need a few more clients or customers, […]