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Your ideal customer, aka. the most important person in your business. Everything you do in business should be done with your ideal customer or your ideal client in mind. Everything. Today, I’m running through my quick process for how to define your ideal customer or your ideal client.

Let me guess – you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON your business, nobody else will. If you’re only marketing your business when things are a little bit quiet and you need a few more clients or customers, […]

Online marketing and social media marketing are typically a long game – they take a lot of consistent work before you start to see results. That said, there are definitely some online marketing tactics you can implement for quick wins in your business. Inside this post, I’m looking at 7 marketing quick wins for your […]

Ronsley Vaz is one of the best in the content marketing and podcasting game. After a failed business that left him over $400k in debt, Ronsley launched Amplify – Australia’s first audio marketing agency. This episode, Ronsley is sharing his biggest learnings from his business failure, how you can hack certainty in your business and […]

So, you’ve made the big decision to hire someone to do your marketing for you. Now, you need to find that person. There’s no shortage of marketing “experts” out there, all vying for a piece of your pie. How on earth do you choose who to outsource to, then? Here are 7 things to look […]

When you first start your business, cash will probably be tight, so you’re going to try and do everything yourself. And I’m a big fan of the DIY approach. But, one day, it’s going to be time to let go of your marketing and outsource it to a professional. How do you know if you’re […]