Cashflow feeling tight? These 9 mistakes limit your sales

There's a lot of fear out there in the online space right now that's saying that “no-one is buying” because of the economy. But it's normal for the economy to ebb and flow. What's even more important than the economy when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 common mistakes that may be affecting your sales (and therefore your cash flow).

– Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.
– Why testing the offers you're selling is so important.
– How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.
– The key differences between selling and promoting (hint: they're not the same thing!).
– Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.

 

A critical area where many businesses stumble: sales. Despite the challenges, especially pronounced among Australian businesses this year, the issue might not just be the economy's natural fluctuations. Often, the problem lies closer to home, in how we engage with our potential customers.

The Heart of the Matter: Showing Up for Your Audience

A stark observation has emerged from the online business landscape: many owners simply aren't showing up enough. It's a trend that significantly impacts sales, but it's an issue we can address. The essence of boosting sales doesn't lie in being omnipresent on every social media platform. Instead, it's about strategically choosing one or two platforms where your audience spends their time and engaging with them there. 

The Fear of Selling: A Common Hurdle

Selling doesn't have to be a daunting task. Yes, it may feel uncomfortable, and the fear of rejection is real. However, it's crucial to remember that by selling, you're offering solutions to problems your audience faces. The act of selling is, at its core, a service. And if there are unsubscribes or unfollows along the way, it's likely those individuals were not your ideal customers to begin with.

 

Diversifying Your Approach

1. Experiment with Your Offers

Don't let your offers stagnate. Whether it's tweaking your signature course, exploring group formats for your coaching programs, or testing new delivery methods, the goal is to keep experimenting. This approach keeps your offerings fresh and more appealing to your audience.

2. Be Creative, Not a Copycat

It's easy to fall into the trap of emulating what others in your industry are doing. But true growth and engagement come from creativity in what and how you sell. Ask yourself: Does this excite me? Is this the best way to serve my audience? Your unique offerings should reflect your enthusiasm and commitment to providing value.

3. Explore New Selling Techniques

If your sales strategies have become predictable, it's time for a change. The methods that worked in the past may no longer resonate with your audience. Be open to testing new techniques, whether that's through discovery calls, webinars, or tailored emails. Remember, the landscape is constantly evolving, and so should your strategies.

 

Broadening Your Impact

1. Expand Your Offerings

Limiting your business to a single signature offer can inhibit growth. By diversifying your offerings, you not only provide more value but also encourage repeat business. This approach not only increases your sales potential but also deepens the impact you can have on your customers' lives.

2. Focus on Your Current Audience

While expanding your reach is important, nurturing your existing audience can yield more significant results. Offering new ways to serve the people who already believe in your mission can lead to a more profitable and impactful business.

The journey to boosting sales is paved with introspection, creativity, and a willingness to experiment. As we prepare to launch a new membership designed to tackle these common sales mistakes, we invite you to stay engaged and open to new possibilities.

Pin this?