Coaching call: How can I streamline growing my membership?

Today I am coaching Eliska, an e-commerce store owner who also mentors clients to launch their own e-commerce store. The challenge that Eliska faces today is how she can better streamline her launches so she can continue to show up for her members and take on new projects. I know this topic will resonate with many of you, so today I'm sharing the framework I use for streamlining my own business while coaching Eliska with hers.

– How analysing your launch strategy will help you to identify ways to reduce your mental load AND maintain results.
– The questions to ask yourself to delete, delegate, simplify, automate or systemise your current operation.
– How recycling your well-converting lead magnets by repurposing them and creating different versions can save you so much time.
– When outsourcing your workload feels uncomfortable and how you can overcome this to create space in your calendar.

 

Today I am chatting with one of my former Launch Magic students and somebody who's now become a little bit of a friend and that is Eliska. She has used the Launch Magic framework to launch her membership now a couple of times and the big challenge that she is struggling with now is streamlining those launches because she's starting to feel a little bit drained showing up once a quarter to open doors to her membership, followed by then onboarding new students and running the membership before starting the whole launch process again. 

So today's episode is going to be really helpful for you if you are feeling a little bit drained in any area of your business and you're starting to think about how you can maybe start to free up some of that time. 

Let's jump into the chat today with Eliska.

 

“Hello everyone. Hi Steph! I'm so glad to be here. I am the owner of a jewelry brand, the e-commerce store, but I am also the mentor business coach for women who are launching or growing their e-commerce store and actually for the second round of Launch Magic, I launched my new membership and in seven months we grew up to, 250 members, so I'm super glad about that. It's super fast.

But now I would like to find a more sustainable way to launch because it's the same product I'm launching every quarter. So how to work with lead magnets and webinars and what approach to take if it's like a regular thing?

Pretty often, it's not like twice a year, once a year. So I'm trying to find a balance because I feel like I'm launching almost all the time now.

And what was interesting is that last quarter, I skipped the webinar part, just to test out if I can have more freedom in my life. Basically, the first quarter was 53 signups and this one was 52 signups. I was pretty shocked because I was not feeling that I was growing my audience enough, so I was like actually planning 20 people at the max. So I skip the webinar, but yeah, I usually do the lead magnet then the webinar and then the Launch opening cart emails with Instagram, and I also do ads as well.”

 

How analysing your launch strategy will help you to identify ways to reduce your mental load AND maintain results.

So if we come back to all of the things that you're currently doing in each launch of the membership, what I want to look at is then how can we, for each of these things, we need to either delete it, simplify it, delegate it, or automate or systemise it, or keep doing it as it is but then that doesn't make it any less draining.

So for example, the content that you're sharing, the magician's gap content that you're sharing in the lead-up to each launch, well, we can't delete that because that's a pretty important part of the launch but there should be something you could do there to simplify it. 

And another thing that comes to my mind as well with the content, because you are launching the same thing over and over again, you don't need to keep repeating yourself. You don't need to keep creating new content. You might be able to use something like Chat GPT to say the same thing in a completely different way and then turn that into a new carousel or a new post without you having to then go and create more content all the time. 

 

How recycling your well-converting lead magnets by repurposing them and creating different versions can save you so much time.

So then the next step is the lead magnet, basically every season there's a new lead magnet. I think that's a great way to do it, but also paying attention to see if there's one lead magnet that performs so much better than all of the others. If that's maybe something that you can keep using throughout the year rather than doing it seasonally. If you're noticing like one of them's really good, then it might even just be creating four versions of that same one and updating it so that it's relevant to that quarter. 

So something you can go and look at if you've got all your numbers from your past launches is to look at how many people signed up for the membership that had downloaded the lead magnet. So you should hopefully, in your system, you should be able to see this person downloaded this lead magnet and then they signed up for the membership and look at that as a percentage.

Then the webinar's going to be the one to skip. So if you think you can, if you try it again for another quarter, maybe not doing it and see what the result is, and if you notice that it's not making that big of a difference to how it converts, how the whole launch converts, then maybe that's something that you can remove ongoing or maybe if you find that it's not converting as well without the webinar, maybe it becomes the same as the lead magnet where you are repeating the same webinar. 

 

When outsourcing your workload feels uncomfortable and how you can overcome this to create space in your calendar.

Then the rest, go and create that brand voice guide so that you can set the copywriter up for success because if we come into the hiring somebody to do the role with the mindset of they're not going to do a good job, then we're not going to set them up to do a good job. We want to set them up to win. We want them to do the best job that's possible and that means giving them the things that they need to do that. I think if you can get the cart open emails off your plate every launch, that's going to give you so much time back. 

 

Analyse what’s converting on the launch

So it's obvious then that what's been working for you is being live in some capacity with your audience and teaching to them in some capacity, that's obviously what's converting. And if you're going to do the challenge, then I think doing a challenge and a webinar's going to be probably too much considering you are already juggling so much. So, maybe then if you do the challenge, maybe it's in the format of you showing up live rather than creating content in advance and having to deliver that.

But if you do go ahead with it, I really want you to think about what would this look like if it were easy. How can you make this as easy as possible? 

So with the challenge, obviously the more that you charge for it, the fewer people that will sign up for the challenge but the more committed they will be to showing up and actually doing the work, that's going to be the trade-off. And there's no right price point for it that's for you to figure out. But if the content's already done, then great.

Now, maybe that's going to be the project that you can get the copywriter to help you write the copy for the registration page and the emails around that. Maybe that's a really good practice run to see if somebody's going to be a good writer.

 

Know the things that are draining you during the launch process

What I would recommend for you to do is go through every single task that you have to do in the process of onboarding new members and for each of those tasks, ask yourself, can we delete? Like, does this have to happen? What would happen if we deleted this? Could we simplify it? What is something we could do to make this easier? Could my VA or somebody else do this task on my behalf, or could I bring in a system or automate it somehow to make this whole thing easier so that we can really streamline that?

I think for you in particular, being really careful not to add too many new things each time with the membership as well as with the Launch. I know you have so many ideas and you want to do them all and you want to grow really quickly, but it's going to exhaust you, and then that costs you in terms of your long-term growth.

So I think if you can be really careful about what you add to your plate, then when you make a bit more space on your plate, then you can add the extra things. 

 

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