Coaching Call: How can I structure my launch timeline to include a lower ticket offer leading into my higher ticket one?

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.

In this episode we chat about:
– How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience
– Why offering a low ticket “taste test” isn't the best way to sell your high ticket course and what to do instead
– The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing
– Why adding an early bird call to action can be a valuable step to achieving course conversions