Coaching Call: How do I create more programs without jeopardising my existing offer?

Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create more programs without jeopardising her main offer. In this episode, we workshop different ideas to create a group version of her 1:1 program that doesn't sacrifice client results—or value.

– How transitioning from 1:1 to group programs can be challenging, while also offering opportunities for balancing personal interaction and creating community.
– How creating shorter programs that complement a longer program can make results more accessible, without compromising the personalised approach that clients value.
– Why building your program as you go means you can co-create it with your clients based on their needs and their feedback.
– The importance of exploring alternative options to provide 1:1 client access, like messaging apps and office hours.

In this episode of Imperfect Action, we dive into a live coaching call with one of my long-time students, Carolyn Allen. Carolyn is a clinical naturopath, nutritionist, and certified yoga teacher with a wealth of skills and a thriving one-on-one client base. Her challenge? Adding more programmes to her business without undermining her current offerings. This conversation is packed with insights, especially for those juggling one-on-one work and exploring new programme ideas.

Understanding the Value Beyond Time Spent

The first crucial point we discussed is the value clients get from working with Carolyn. It's not merely the time spent with her but the outcomes they achieve. Whether through a group environment or one-on-one, the ultimate value lies in the results. This perspective shift is vital for anyone considering expanding their offerings.

Introducing Carolyn Allen

Carolyn has been a dedicated listener and participant in various programmes I offer. Her main services include one-on-one naturopathic consults and a 12-week personalised nutrition programme called Metabolic Balance. While she loves the one-on-one interactions and the results her clients get, she is exploring ways to offer additional programmes without compromising her current offerings.

The Challenge of Adding New Programmes

Carolyn wants to create programmes focused on sustainable weight loss and overall wellness without jeopardising her existing 12-week programme. She’s concerned about cannibalising her current offer and is seeking guidance on structuring and pricing new programmes.

Exploring Different Programme Structures

We explored a few options for Carolyn:

1. Self-Paced Programme: Transforming the existing 12-week Metabolic Balance into a group programme with less direct access to her. This could include community support and structured content delivery.
2. New Short-Term Programmes: Developing new shorter programmes (three to four weeks) that provide valuable insights and results but require less of her time. These could be stepping stones to her more comprehensive programmes.
3. Combination Approach: Offering both one-on-one and group options for Metabolic Balance. This allows clients to choose the level of support they need and can afford.

Addressing Hesitations and Value Perception

Carolyn expressed concerns about whether clients would see the same value in a group programme compared to one-on-one sessions. We discussed how the outcome remains the same, and different clients value different modes of working with an expert. Some clients may prefer the community aspect of a group programme, while others may need personalised attention.

Structuring Group Programmes

We mapped out a potential structure for turning Metabolic Balance into a group programme:

1. Initial One-on-One Consultations: Each participant begins with a 90-minute personal consultation to tailor the programme to their needs.
2. Weekly Group Sessions: Regular group calls to provide guidance, answer questions, and build a supportive community.
3. Office Hours: Designated times when Carolyn is available for real-time support via messaging or calls.
4. Recorded Content: Creating videos for common questions and themes, allowing participants to review as needed.

Launch Strategy

To ensure a smooth transition, we recommended:

1. Live Rounds: Running the 12-week programme as a live round once or twice a year, creating a sense of community and urgency.
2. Flexible Scheduling: Offering flexibility within the programme to accommodate different starting points and progress levels.
3. Pricing Strategy: Setting a price point for the group programme that reflects the reduced one-on-one time but still offers significant value.

Next Steps for Carolyn

Carolyn’s action plan includes:

1. Mapping Out the Group Programme: Defining the structure, schedule, and pricing for the group version of Metabolic Balance.
2. Testing and Feedback: Running a pilot round to gather feedback and refine the programme.
3. Marketing and Messaging: Using Launch Magic principles to craft compelling messaging and attract the right clients.

Pin this?