Coaching Call – How do I nail the messaging for my offers when my audience is so diverse?

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.

– How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.
– Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.
– The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.
– Understanding and overcoming the mindset challenges associated with launching your offer.
– Why deadlines are so important when it comes to launching.

How to Nail Messaging for Diverse Audiences: A Coaching Call Recap

In episode 847 of Imperfect Action, Steph helps Sammy Aria, a singing coach, tackle the challenges of marketing to a diverse audience with multiple offers. Sammy works with various clients, including podcasters, public speakers, and individuals simply looking to improve their singing. The coaching session delves deep into clarifying Sammy’s messaging to better serve her broad audience, offering valuable insights for anyone struggling with similar challenges in their business.

Understanding the Core Problem

Sammy's primary concern was how to focus her marketing when her potential clients range from podcasters and public speakers to karaoke enthusiasts. With so many different types of clients, it was challenging to create a cohesive message that would resonate with all of them. The first step in addressing this was to identify the common thread that ties all her clients together: they are all leaders and healers in some capacity.

Defining the Ideal Client

Steph guided Sammy through a visualisation exercise, asking her to imagine her dream client five years from now. This client could be a therapist, a politician, or another high-level leader who uses their voice to inspire and heal. By narrowing down her focus to serving these leaders and healers, Sammy could start crafting a more targeted message.

Breaking Down the Client Journey

Steph helped Sammy break down her clients' journey into three key transformations:

1. Overcoming the Fear of Using Their Voice: Many clients start with a fear of singing or speaking in front of others. The first step is building confidence by getting comfortable with their voice.
2. Learning to Use Their Voice Effectively: Once they’ve overcome their fear, clients learn the technical aspects of voice use, such as vocal range and control.
3. Stepping into Confidence and Leadership: The final step involves using their voice with confidence and authority, whether in public speaking, singing, or leading a group.

By structuring her offers around these three transformations, Sammy could create a clearer path for her clients, making it easier to market to them effectively.

Messaging and Offer Strategy

Steph suggested Sammy focus on one dream client and create a journey that person would go through, from overcoming initial fears to becoming a confident leader. This would help simplify her messaging and make it easier to communicate the value of her offers. Sammy could also create separate offers or programmes targeting each stage of the client journey, whether it's overcoming voice fear, improving vocal technique, or stepping into leadership.

Overcoming Launch Fears

A significant portion of the coaching session also addressed Sammy’s fears around launching group programmes. Sammy expressed anxiety about launching, stemming from past experiences where she had backed out due to fear of failure or getting things wrong in front of a group. Steph reassured her that these fears were normal and that launching could be a valuable learning experience, even if it doesn’t go perfectly.

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