Dealing with online trolls, prioritising holistic wealth and re-evaluating your business in 2024 with Angela Henderson

Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in business make more money through strategy and mastering their minds, so they have a business & life they love to show up to every day. In today's episode, we reflect on the challenges that Angela faced in 2022 and her plans and emerging trends for 2024.

– What happened when Angela accidentally went viral in 2022—and how she faced the backlash that came from that
– Living by the motto, “whatever you are not changing, you are choosing” and the impact this has had on her life and her business
– The importance of holistic wealth over revenue wealth and how to begin prioritising this in 2024
– How automating your business can offer freedom from your business
– The surprising results that happened when she re-evaluated her business model
– Her biggest takeaways from 2022 and how she's implementing these lessons going into 2024
– How she runs her business effectively as someone with ADHD

Connect with Angela at Angelathenderson.com.au or https://www.instagram.com/angelahendersonconsulting/.

 

Today, I'm chatting with a very good friend of mine, a former coach of mine. And I'm very excited because we're talking a lot about business and life. Today's guest is Angela Henderson. She is an international award-winning business coach for women. She's an international keynote speaker. And she's also a podcaster like me. She really loves to help women in business make more money through strategy and through mastering their minds so that they have a business and a life that they love to show up to every single day. 

 

How a massive life shift in 2021 impacted my revenue

I was still consistent on social media. My podcast still went out, but I needed the ability in my business to be able to do what I wanted to do and take that time that I needed and there wasn't really an agenda.

And so there was this really notion of years of being in business, understanding that the business I built was truly what I wanted it to look like. I am the face of my brand, and the business model also had to be explored going, okay, well if you want to take off 120, 150 days a year, the current business model will either mean you stay at the revenue that you're at, or we need to change things up.

And so it was a great reflection and insight as to what we need to do for the business differently in order for it to be a bit more automated without me having to be the person they're doing all the time. 

For me, our biggest thing is I had a program called Everyday Payday, which helps women make more money every day, and that program we used to sell for $1,200. Second, the business model wasn't working, so I was working with my new coach at the time and what he said was, how do you feel if we turn this into a bottom $37 product? 

So now we've taken the $37 product, and again, it's our front-end product, but the way that our funnel is now set up, it leads to increased sales on our backend, which means we can then automate it or either affiliate, we can automate that with Facebook ads, and then it doesn't need me to be able to do the heavy lifting and then means I don't have to be launching that program all the time.

So again, we've only really just started making those changes in October/November, and already we're seeing significantly more uptake from the program. And then we've also implemented in the funnel a bit different so they can purchase and then we bring them into a call to then help warm them.

And there are a few other things we're doing. I ultimately created it to help women get more money, but not everyone has access to it. It's been heartwarming to be able to see more women making changes within their businesses and propelling forward too without it being a $1,200 ticket price.

 

Living by the motto, “whatever you are not changing, you are choosing” and its impact to her business

There are lots of lessons. One is, you can do hard things. You are not changing, you are choosing the other thing. Two is the courage to be disliked. January started off with a very big media outlet taking on one of my articles where we saw tens of thousands of comments. It was viral a year ago. 

So I've been getting emails just this week saying, Hey, can you tell me about this? I'm like, oh, they must have repurposed it which they did. But for me, it was the worst day in business that I've ever had by far.

So for me was about understanding that not everyone's going to like you and having the courage to be disliked. That's really important for me to strengthen that muscle, for me to understand, to continue to use my voice, and to continue to have an impact despite what the rest of the world is going to say. 

 

The biggest takeaways to move forward

The word of the year for me going into this year is “Intentional”.

And if you think about the definitive definition of intentional, it is done on purpose. So I'm doing things deliberately. So I want to be intentional with my time, intentional with my health, intentional with my relationships, intentional with my decisions of what will move my business forward the most. So everything for this year is going to be around intentional. That was my word of the year. 

 

Managing a business effectively as someone with ADHD

Every day I always try and do my revenue-generating activities first. So looking at revenue generation activities daily, it could be like following up on an invoice that might not be paid. Whatever I need to post, such a newsletter could be another revenue-generating activity. 

It might not necessarily be revenue generating as in money in your pocket right now, but it's going to lead to money in your pocket at some stage. So I look at what are my revenue-generating activities and then also my team plays a big part in it.

I think that's important to understand that, I do get to play a lot of the time because my team, they do a lot and we do have the system. 

 

The time Angela took imperfect action

I arranged for my kids to go to Bali in December. I flew back in January and our launch last night, it's imperfect, but I got it out there. The sales page is imperfect, but it's out there. The automation is set up, the team says they've tested it. Who knows? 

I'm hoping that it's all right. We don't have all the bells and whistles set up, but we've got enough to start marketing it. We've got enough to get people onto a list and it's tagged and to give them their first survey and their welcome email, right?

None of it is perfect. It's bare bones as you can get but by that imperfect action we launched last night and we already have two people in a space.

To me, there are three key steps that you need to do to build a business – build your audience, nurture your audience, and sell to your audience. Stop making it more complicated than that. 

 

Pin it?