Do you really HAVE to keep growing your business – or is it okay to be happy with where it is right now?

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.

– Why growing your business means you will have a lot more responsibility (and how that may show up for you).
– How business growth also means stepping up and into your personal growth too.
– Why building your business around someone else's (Instagram) vision may land you in a place you don't even enjoy.
– Why doing more is not always the solution, especially if you're already an overachiever.
– When you don't stop to recognise what you have achieved because you're already looking ahead to what's next.

 

Today I am talking about this concept of always needing to keep growing your business and whether you really have to keep growing it or whether it's okay to be content with where you are right now. 

Now I'm going to be riffing a little bit about growth having gone through periods of quite fast growth in my business, and this is really just my take on this pressure that there is online to constantly keep growing your business. 

 

First point: With growth comes responsibility.

When my business grew really quickly back in 2020, I didn't realise that one big shift would happen and that was that my audience would start to look at me as the mentor and the role model and that meant that I had to lead by example. And part of this really meant stepping up and getting into integrity. 

I was preaching the importance of consistency, but then I would skip some podcast episodes because I just couldn't be bothered recording them or I would skip emails to my list because I had so much on my plate and I was preaching the importance of showing up online when I was hiding away, right? 

Feeling really overwhelmed by everything in business, and it took a while before I realised, hang on, people are actually watching what I do. They're learning from my actions and I'm responsible for what they learn from my actions.

And this was the scariest part, and it required so much mindset work with my coach at the time to overcome this fear of responsibility because at that point my fear of responsibility was so big that I didn't want to grow my business anymore. I was really scared of what stepping up to even further levels would require from me.

And it's only really in the last couple of years now that I've started to feel a little bit more comfortable with the level of responsibility that I have now. And that I'm open to higher levels of responsibility. I think for a lot of us, what we don't realise is that business growth requires a lot of personal growth and the amount of mindset work that goes into growing your business that's probably a sign that you're actually not pushing yourself enough. Because, you know, outside of our comfort zone, that's going to start to bring up all sorts of different fears, and that's where the personal growth and the mindset work really matters.

 

Second point: It’s okay to not want to have a huge empire.

It's really easy to get caught up in this idea that you have to have this big online business empire. Maybe because other people around you are talking about this because the people you look up to on social media are sharing this as the goal that you should want.

But remember this, if you build a business around someone else's vision, you are going to end up further down the road at some point where it's not going to feel aligned, and you might even end up hating your business. 

 

Third point: Learning to do less.

Learning to do less can be a massive challenge for many of us, especially if you're an overachiever like I am doing, is our natural state of being right.

It's more comfortable to do than it is to just sit back and chill. And actually, I recently went to my psychologist and I told her that I was feeling a bit stressed and my very first question to her was, what do I do to make it go away? Because doing just felt like the solution to solve my stress.

And her response was something along the lines of, you can't do your way out of this. You can't just keep doing more even though doing more feels like the solution. That's not the solution. And I'm learning to sit in the discomfort of not always doing more and instead allowing myself to appreciate where my business is at today because this already is beyond what I ever would've imagined.

If I think back to when I started this podcast five years ago, there is no way I would've imagined being where I am today. So I'm appreciating where my business is today but that doesn't mean that I'm lazy or not ambitious. I can enjoy where I am today and enjoy the process of growing my business as well.

You never actually feel like you've achieved anything and at some point, you might just have to say, this is the goalpost that I am working towards, and when I get there, I'm going to stop and I'm going to celebrate how far I've made it. 

 

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