How I became an “expert” in launching

You will notice I have put “expert” in quotation marks because I personally, still struggle to call myself this, because I feel like there's always going to be more that I need to learn. But I've had other people refer to me as the launching expert. So let's just roll with it for the purpose of this blog post.

 

4 things I did to become an “expert” in my niche

For those of you who are also not feeling like you're the expert in anything, know that that's okay, you don't need to feel like you're the expert to be an “expert”. So how did I become the launch expert? I wasn't born an expert. I didn't study for a degree to become an expert. I wasn't handed a piece of paper declaring me an expert in launching. So how did I position myself as this expert in launching?

 

1. I niched down

So the first big decision I made was deciding to niche into something that virtually nobody else was doing at the time. There were maybe one or two other people teaching a similar topic, but their teaching styles and their personalities were so different. And because nobody else was really teaching it, it became really easy to stand out. Yes, it was scary. Yes, there were a lot of moments in the beginning where I thought, am I going to be limiting my customer base because there's not going to be enough people who want to learn about launching? But actually niching down has turned out to be the best thing that I could have done. And we've seen in the last year, we've seen so many other people pivot and niche into the launching space. So I know I've chosen something good. And I was ahead of the curve. So that kind of helped too.

 

2. I have made the mistakes and come through the other side

The second thing I did to become the expert was that I had been through the launching process a few times and I had made the big mistakes. I had been exactly where most of my students are now, and I made the mistakes that I've seen them making. So now I can share my knowledge and my learnings. So that other people can not make those mistakes. I'm not one of those people who preaches what to do, and then doesn't do it themselves. Everything that I teach, whether it's in Launch Magic, whether it's on this podcast, even if it's on social media, everything I teach is what I've done and what I've learned from. And if I can help other people to not make the mistakes that I've made, then that's great.

 

3. I educated myself and continue to learn

The third thing I did was that I read a lot. I did all the online courses. I geeked out on everything that I could, and I still do. I currently have a textbook sitting on my desk called Psychological Foundations of Marketing, like an actual thick university textbook. And I read that for fun. So that gives you an idea of the kind of stuff that I do. And like my bookshelf, it's full of books on everything from how to write well, to how to create good presentations, to how to sell all of the things that I can learn from. And these things are relevant to launching, right? I can learn from them. And then I save my students time because they don't have to read and learn all of these things, I teach them the bits that are relevant and refine it down to the key things that they need to know and apply to their launches so that they don't have to spend the time doing so. They only need to know the essentials.

For me personally, if I stop learning, then that for me is a sign that I need to change something, because if I'm not excited to be learning about it, then for me, that's a big warning sign.

 

4. I was intentional about becoming visible

The last thing that I did, it's normally not an exhaustive list, but the last thing that I've got on this list that I did to become the expert was that I was intentional about how I got visible. I pitched to be on podcasts, and I still do a lot of podcast interviews. I showed up on social media all the time. I ran Facebook ads, and I launched this podcast. This podcast was probably the game-changer, because this is my platform for thought leadership. For some people it's blogging, for others, it's YouTube. For me, this is the platform where I get to put the content that's in my brain out into the world. I do a little bit with Instagram, but I find that Instagram's not necessarily the best platform for the content that I'm putting out there. So that's why this podcast for me has been the game-changer.

Hopefully, you can take a few tips from this, but also remember, even if you don't feel like the expert, and you don't have to be the expert to teach a digital product that you want to teach and help your audience with what you want to help them with. You just need to know enough that you can help them get that transformation, help them solve their problem, help prevent them from making mistakes that maybe you have made or that your clients have made. But it's not about being the expert.

 

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