How live launching creates freedom and ease in my business

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.

– What live launching really means for you, your business, your sales and your audience.
– How live launching can help you to create more freedom in your business structure.
– The consequences of NOT live launching your offer/s.

 

Today I'm talking about how launching creates freedom and ease in my business. Now, I know a lot of people believe that launching is really stressful and yeah, it can be if you choose to make it stressful and you don't do it the simple way and I know that there's been a real trend lately of people who are deciding they don't want to Launch and they want to go straight to evergreen or always available because they worry that launches are just too stressful. 

But I'm going to share a little bit today about how launching has helped me to create freedom in my business and mainly it's because of the structure.

 

What live launching really means for you, your business, your sales and your audience.

The structure of launching structure creates freedom when we have these little constrained periods within our business of showing up and selling this one offer, then it allows for a little bit of downtime and flexibility in between. 

Now, my business used to be anything but structured at all. So when I had retainer clients, I had all of these monthly deliverables. I had client projects all of the time. I couldn't take any time off without preparing all of my client work in advance for a few months. 

And even though I grew my agency to the point where I had this small team, a small agency creating client content, I was still the person reviewing it. I was still the person dealing with the clients. My team needed me, my clients needed me. I was very much hands-on in the business and I couldn't see a way to remove my hands. 

But then a whole four years later, between August 2018 and August 2022, A lot changed in my business, and in August 2022, I took two weeks completely off the grid to hike through the Outback. I maybe had phone reception on like one or two days, out of two weeks, but I didn't feel the urge to check. I didn't have any clients that I needed to be accountable to. My team had it all under control. Everything was planned and ready for the Launch that was going to kick off three weeks after I got back. 

 

How live launching can help you to create more freedom in your business structure.

So what changed? 

Well, firstly, as if you've been listening to this podcast for a while, you'll know I slowly started to let go of clients and started to build up different offers in my business, and through a process of creating and launching things and then retiring things when I realised they weren't a good fit, I eventually came to this point where I have this beautiful office suite of offers that some of them I live Launch a few times a year. 

Others, you can join at any point in time, but they have some kind of sales process to funnel people into that, and through creating that structure in how I sell my offers, I don't feel like I constantly have to be showing up. I don't feel like I constantly have to be selling except for when I'm in these little live launches. 

So to really explain how launching creates freedom and ease, we need to look at what is launching really. And I don't think of launching as what happens after doors are open and your product is available to buy instead, I think of it as this period of 60 to 90 days before doors open where you are sharing content that is nurturing your audience.

It's bridging what I call the magician's gap. The gap between where they are now and where they need to be to be ready to buy. It's then followed by a limited-time promotional period, cart open, where that is that limited time period where you are actually showing up and selling the offer, and then there's some kind of deadline, right? So you are not constantly having to show up and constantly give calls to action 24/7, 7 days a week. 

 

The consequences of NOT live launching your offer/s.

So launching is really just a sales process. It's one way to sell your offers. It's not the only way to sell them, but it is one way, and I love the structure that it creates. So that it gives me that kind of freedom in my business.

And even if you are not launching, you still have to be selling your business. Launching is just that limited-time push, whereas selling is something that you need to be doing consistently but launching, you do that one limited-time push maybe twice a year for the same offer or however many times you want to, and then it's done.

So that's how live launching has created that structure and that freedom in my business. I know the first few times that you are launching a new offer, it can be so stressful.

But here's the thing, the more times you Launch it, the easier it becomes, and the more times that you Launch it, the more you create almost like not a template, but like a formula for how it runs, and your team starts to learn their roles. You start to learn your role in the Launch, and it becomes this beautiful little repeatable sales process that you can do repeatedly, bringing in a cash injection into your business from that same offer.

 

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