So, you know why you need an email list for your business – but, how exactly do you build an email list from scratch? Is it as simple as just adding a box to your website and asking people to sign up for your newsletter? No, it’s not. Here is how to build an email list for your business.
How to build an email list fast
The email list-building process that I’m sharing here is a high-level overview of the one that I teach in detail inside my 3-Day Email Marketing Kickstarter. The Kickstarter is a step-by-step email marketing course to get you building an email list from scratch, even if you don’t have a single subscriber yet.
How can you build an email list for your business?
The easiest way to build your email list is to give them an incentive to sign up. My favourite type of incentive is a free piece of content, so something like a cheat sheet, an ebook or a template.
In this post, I’m going to run you through the steps in setting up your email list-building system so that you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress about where your next sale is from.
Step #1 for building an email list: Create a free opt-in
This is a freebie that you offer someone in return for their email address. It’s usually full of value because you want to give people something really fair in return for giving you their email address. This might be a a free ebook, a cheat sheet, a free training – the list goes on and on.
I go a little bit deeper into the process of creating your free opt-in in day 2 of the 3-Day Email Kickstarter, as creating it is where most people get stuck. It can be overwhelming if you attack it without a plan, but once it’s done, it’s done – and then you have an asset that you can use over and over again in your business.
Step #2 for building an email list: Create an opt-in download page
Your opt-in download page is the page where somebody can fill out a form with their email address and be sent the free opt-in in return. When they fill out the form, it will add them to your email list, and it triggers an email that sends them the freebie.
Step #3 for building an email list: Automate your email list-building
I’ve come across a lot of people who manually send out their freebies to each and every person who signs up, simply because they don’t know how to automate it. This makes me really sad because it’s so easy to automate, and it seems so overwhelming and complicated if you don’t know what you’re doing.
Step #4 for building an email list: Drive traffic to your free opt-in
Once all the systems are in place, all you need to do now is promote your free opt-in. So, advertise it with Facebook Ads. Tell your Instagram followers about it. Put it on your homepage. Anywhere where people are coming into contact with your business, you want to take the opportunity to try and capture them onto your email list. Remember, once they’re on your list, you can build trust with them and start to nurture them into paying customers or clients.
That’s all there is to building an email list! It’s really not as complicated as you think it is. I dive much deeper into the actual steps inside the steps in the 3-Day Email Marketing Kickstarter. Click here to register for it.
January 10, 2019