How to find the clarity you need to launch your digital product

Everyone seems to be waiting for that magical moment where the light bulb is just going to illuminate and suddenly they have this clarity on the digital product that they are creating and launching. Is that you? Here's a spoiler for you, it doesn't happen like this. Clarity doesn't just magically happen.

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Find the clarity to create and launch your digital product

It might feel like if you spend more time researching, you wait a little bit longer, you tell yourself that you will allow some time until you're ready, you think more, you plan more, you might think that all of these things will give you clarity. But in my experience, these things only create more confusion.

 

I personally have been through the process of creating and launching digital products many times, and I remember the more research I would do, the more overwhelmed and more confused I would feel because I would realize just how much I didn't know and that would make me feel even less ready and less clear on where I was going to go and what I was going to do. Here's the thing. There's certainly one thing that creates clarity and that is action. Even if you don't know what you're doing and even if you realize, “Wow, there's a lot that I don't know,” because spoiler, there is going to be a lot you don't know, even if you realize there is a lot that you don't know, you're not going to figure out half of what you don't know until you take that action. So much of it is stuff that you need to figure out along the way and all of the research and planning that you could do isn't going to prevent that.

 

I'm going to give you a weird example. When I was planning for my van trip, Archie, my puppy, and we just spent about a month travelling around Australia in a van, which was so much fun. But I'm usually such a planner. Whenever I go on holiday, I need to have an itinerary planned out. I need to go on Instagram. I need to save all of the different things that I want to go and see and I need to know what I want to do day by day, because I'm so worried that I'm going to miss out on some really cool restaurant or really cool site that I want to see. And I tried to do this with the van trip. I tried to plan exactly where we'd stop each night. Exactly where we'd stay. The thing was, it wasn't until we actually started driving and stopping in the various towns along the way that I realized how much I didn't know what I didn't know.

 

I didn't realize that you could book campsites on the same day that you are going to stay in them. I thought you had to book them weeks in advance. I didn't know that it would take hours and hours to detour and stop at every single beach that I wanted to stop at. I didn't realize that there was absolutely no way I would be able to see everything that I wanted to see in a month. I didn't realize just how big this country is. Australia is pretty bloody big and I didn't realize that. It was only until we actually started moving in the van and driving that I realized, wow, okay, I could have done all of the planning that I'd wanted to do and I would have still scrapped my plan on day two. And it's exactly the same with creating and launching a digital product. Yes, you might make a few mistakes because you haven't planned for them. But each mistake that you make is a lesson that helps you to create more clarity and it's a lesson that gets you closer to your goal, and you won't make that mistake again.

 

So the next time that you create a new product or the next time that you launch an existing product, you won't make that mistake a second time and you've shortcutted your way through it. So if you are waiting for that moment of clarity before you start creating your digital product or before you start launching it, this is me telling you that it's not going to happen. You're not going to have that moment of clarity. None of us have that moment of clarity. And this is me giving you permission to just start taking action to make mistakes. I have made a lot of mistakes. You only have to scroll through my Instagram feed or listen to a few old podcast episodes to listen to some of the mistakes that I have made. I'm pretty open about them. And just take that action. Figure it out, make the mistakes, be scrappy, and get it done. Get it out there into the world, because your product can't change anyone's life unless it's actually out there in the world.

 

Once it's out there, then you can make it perfect. Then you can launch it again, because we don't just launch things once and then leave them. We launch them over and over and over again. Once it's out there, you can refine that launch. You can make it better. Just because one person signed up in your first launch doesn't mean your product was a failure. That's cool. One person signed up. That means somebody wants to pay money for it. Now let's launch it again and see if we can get five. Then let's launch it again and see if we can get 10. So each time you do it, you're finding more clarity. You're getting better in the process. It's becoming more streamlined. You're learning from your mistakes and boom, one day you have a successful product that is consistently bringing in income into your business.

 

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