How to learn from each launch to grow your sales faster (with Christine Corcoran)

Christine Corcoran is a business mindset master coach. She's a high ticket sales strategist, speaker, podcast host, and she's the creator of Thrive, Retreat and Elevate and Next Level Masterminds. In today's episode, we talk about how Launch Magic has helped her launch her offers over and over again, learning each time.

– How launching is a repeatable sales process that you can do over and over again, learning and tweaking each time you do.
– The importance of doing comprehensive market research before every launch.
– How Christine's offers have evolved over the years as she clarifies her messaging as part of the launch process.
– Why reviewing every launch is important to understand what worked (and what didn't), in order to make the changes needed to improve the next launch.

Launching a product or service is a critical moment for any business. It's an opportunity to showcase your offering, attract new customers, and generate revenue. However, the real magic happens when you learn from each launch to grow your sales faster. In this episode, we delve into the insights and strategies shared by Christine Corcoran, a business mindset master coach and high-ticket sales strategist, on how she continually refines her launch process for better results.

Embracing an Experimental Mindset

Christine Corcoran emphasizes the importance of adopting an experimental mindset when it comes to launching. Instead of viewing a launch as a one-time event, Christine treats each launch as an experiment to gather data, learn, and improve. This approach allows her to continuously refine her strategies and adapt to changing market conditions.

“Launching is one of those things that gets talked about a lot but not enough in the way that you talk about it,” Christine says. She highlights the need for transparency in sharing the ins and outs of launching, which can help others learn and grow from each experience.

The Evolution of Offers

Over the years, Christine's offers have evolved significantly. She started with an eight or nine-week coaching program aimed at helping women level up their businesses. However, she soon realized that there was a disconnect between the value she was communicating and what her dream clients needed. By going through the Launch Magic program, Christine gained clarity on her messaging and the transformation her program provided.

One of the key insights she gained was the importance of clearly articulating the problem her program solved for her customers. This clarity allowed her to restructure her program and create a more compelling sales message. Christine's offers have now evolved into masterminds, which blend one-on-one coaching with a structured program to achieve specific outcomes for her clients.

The Power of Market Research

Christine is a strong advocate for market research, not just at the start of a new offer but before every launch. She uses various methods, including surveys, social media polls, and direct conversations with potential clients, to gather insights. Her favorite method is conducting Zoom calls, which allow her to have in-depth conversations and gain valuable insights into her clients' needs and challenges.

“Every time I feel like my content is going a bit blur or if I feel like I'm not passionate about my next offer, I go back and do market research interviews,” Christine explains. These conversations help her align her offers with what her customers truly need and keep her motivated by reminding her of the real people she is helping.

Consistency and Continuous Improvement

One of the biggest lessons Christine has learned is the value of consistency in launching. By consistently launching the same offer, she has been able to refine her process, build her reputation, and attract a steady stream of clients. She advises against constantly creating new offers and instead suggests focusing on improving and maximizing a few core offers.

Christine also underscores the importance of analyzing launch data. By conducting thorough debriefs after each launch, she identifies what worked, what didn't, and where there is room for improvement. This iterative process has allowed her to make strategic adjustments and achieve better results with each subsequent launch.

Overcoming Launch Fears

Launching can be daunting, especially when there is a fear of failure or rejection. Christine encourages entrepreneurs to embrace the possibility of failure as a learning opportunity. She shares an example of coaching a client who was afraid that no one would buy her new offer. By addressing this fear and conducting market research, the client was able to gain confidence and improve her launch strategy.

Christine's own experiences highlight the importance of having a positive launch energy and trusting the process. “You've got to go into that launch energy with a positive launch energy and trust that one, it's going to work and there are people out there ready to buy,” she says.

Final Thoughts

Christine Corcoran's journey underscores the importance of learning from each launch to grow your sales faster. By adopting an experimental mindset, conducting thorough market research, maintaining consistency, and continuously improving, entrepreneurs can refine their launch strategies and achieve greater success. Christine's insights offer valuable lessons for anyone looking to elevate their launching game and make a lasting impact with their offers.

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