“I need to know more before I can launch a podcast / digital product”

If you've been thinking of creating a digital product or launching a podcast into the world, but the voice in your head is telling you that you just don't know enough yet, or you'll be ready once you know a little bit more about something, or once you are a bit more of an “expert” in your topic. And I say expert in quotation marks, because there really is no such thing. Honestly, I believe that the more you know about something, the more you realize you don't know. And I think this is one thing that stops so many people who actually truly are experts in their field from getting out there and sharing the value that they can share with their potential students and their potential listeners.

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Tips on how to overcome the myth “I need to know more before I can launch”.

Let me share a couple of tips or a few things that I believe will help you to work through this idea that you need to know a little more before you can launch a podcast or create a digital product.

 

1. Dunning-Kruger Effect

There's an effect called the Dunning-Kruger Effect. Basically the people who are completely incompetent and know nothing, think they know everything, and then the more they learn, the more they realize what they don't know.

 

2. It's the fear talking

Firstly, I want you to recognize that when this voice pops up and tells you that you need to know more, or you don't know enough yet, recognize that this is fear. It's trying to keep you safe. This voice isn't coming from a desire to help people. This is a voice that's coming from an inherent desire to stay safe. It tries to keep you safe and it tries to get you to learn more, because if you knew absolutely everything about your topic, then you couldn't possibly be a fraud or an imposter or any of these other things that you're worried you might be, which FYI, you're probably not.

 

3. You will learn as you go along

You'll learn as you go. You will never be done with learning. There's never going to be a point where you're like, “Cool. I know enough now. I can sit back and I can teach everyone everything I know.” And if you do get to that point, you're probably going to get a bit bored. So if you go back and listen to my early episodes of Socialette, I have learned a lot since then. I've been doing this podcast for nearly three years now, and in that time, I have changed my business. I've niched down. I've changed my mind about a lot of things, particularly things to do with social media marketing. I've changed the topics I talk about. Change is okay. It's okay to change your mind and it's okay to say to your audience, “Hey, actually, this thing that I used to teach you, I've actually found a better way of doing it now. So I'm going to teach you this now.”

 

4. Keep an open mind

Be open to everything evolving as you do. Like I said, this podcast has evolved. My digital products, I have retired several courses because they just no longer lit me up. I will update and revise my existing courses, as I learned more, as things change. Our businesses aren't this static thing that you create it once and that's how it's going to be forever. As you grow, it's totally okay for your business to evolve, and I would almost expect it to evolve because you're not going to be the same person in five year's time that you are today, and that's completely fine if your business evolves.

 

5. Remember, you already know more than your ideal customer does.

They are a few steps behind you. You don't need to have completed the journey. You just need to be a few steps ahead of them on the journey. And you know something that they don't know that's going to fix that gap between where they currently are and where you are, and it's your responsibility to share what you know with them. Even when that voice comes up and says, “Oh you're an imposter. Maybe you're a fraud.” I can guarantee you there are people who actually are frauds, they don't have that voice. They don't have that voice that's questioning whether they know enough or whether they're an imposter. So the fact that you actually have that voice piping up is probably a pretty good sign that you know enough. So, anyway, that is a couple of tips to help you work through that voice that's going to pipe up and say, “Well, I don't know enough yet.”

 

Honestly, I also find that I learn a lot as I'm creating, and so when I'm creating a digital product or when I'm putting together a podcast episode, that's a really good way to find where there are any gaps in my knowledge. And then I can go and say, “Well, I need to go and learn more about X topic.” So I'll go and buy a book about it or I'll go and do an online course about it or I'll go and listen to some podcasts about it to try and fill that knowledge gap the best that I can.

 

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