You’ve got followers, but some days it can feel a bit like you’re posting to crickets. Like nobody on social media cares about your business or what you have to say. It’s an awful feeling when a post that you think will get lots of engagement on Instagram ends up falling flat. Here are 5 dead-simple ways to increase your Instagram engagement.
How to increase your Instagram engagement
So, you’re wondering how to get more engagement on Instagram; how you can finally get your followers to engage with your content, without engaging in comment pods. After all, the point of social media is to start a two-way conversation with your audience – you shouldn’t feel like you’re just blasting content out to your followers all the time, with no response at all.
Once you’ve managed to get your Instagram followers to engage with your content, here are 6 ways to turn your followers into customers or clients.
Onto the article – here are 5 ways to boost your Instagram engagement.
Increase your Instagram engagement with meaningful captions
A huge pet peeve of mine is when people don’t bother with their captions – they treat them like they’re just an afterthought. Let me tell you something: Your Instagram caption matters. \
Yes, your Instagram image grabs attention, but your caption is what encourages engagement. It’s what gets people talking. So, spend some time crafting your captions – put some thought into them and make them worthwhile reading. Tell a story and build a connection with your Instagram followers.
This brings me to #2…
Increase your Instagram engagement by asking questions and encouraging a two-way conversation
Use your Instagram captions to start a two-way conversation with your Instagram followers. An easy way to do this is to simply ask your followers a question in the caption or encourage your followers to share their opinions.
You could even take it one step further and ask them what they’re struggling with, or what content they’d like to see – that way, you can make sure you’re posting content they WANT to engage with in the future.
Increase your Instagram engagement by sharing your posts to your Instagram Story
The way that the Instagram algorithm works, only a small percentage of your followers will see your Instagram posts in their feeds. This isn’t Instagram trying to make as much money as they can – there’s simply too much content for them to be shown every single post by every single account they follow.
However, Instagram Stories is another way for your content to be seen. Every time you share a post in your Instagram feed, make sure you share that post to your Instagram Story as well. You could even add a little caption teasing at the post content, to entice people to click through and see the whole post.
Increase your Instagram engagement by replying to your comments meaningfully
A big part of starting a two-way conversation is replying to comments on your posts – not just ignoring them. Treat Instagram like a real-life networking event and use it as a way to build real relationships. And, to do this, you need to reply to the comments on your posts.
I tend to reply in batches, once or twice a day. Any more often than that and it’s too easy to get caught in the Instagram rabbit-hole and it can really disrupt your day and your productivity.
Increase your Instagram engagement by only posting quality – not quantity
Quality is everything on Instagram these days. If you post junk just to try and hit some imaginary post quota that you’ve been told you have to hit every day or every week, you’re actually going to hurt your Instagram engagement.
So, the big takeaway here is to not post just for the sake of posting. If you only take one thing away from this post, let it be that.
Enjoyed this post? Here are 7 social media post ideas to boost your engagement.
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March 21, 2019