Instagram Templates: 29 of the best Instagram templates in 2020

Instagram templates are a simple way for you to add that professional touch to your Instagram feed, without hiring a graphic designer. Most Instagram templates can be customised to fit your own brand look and feel – that is, you can edit the fonts, colours and images, with very little effort. The key to Instagram success is brand consistency – that is, a consistent look and feel, a consistent brand tone of voice and consistent templates. That's where these templates come in – they help you achieve that consistency.

When you use a template like the ones below, you can achieve a consistent Instagram feed, even if you one day decide to outsource your Instagram marketing. Anyone can just pick it up and run with it – and your Instagram feed will still look great.

All of the Instagram templates listed below are from Creative Market (my favourite place for templates, stock photos, fonts – everything!). Just make sure you double check the file format before purchasing, as some of them do require Adobe Photoshop or Illustrator to open and edit.

 

 

So, without further ado, here are the best Instagram templates in 2020…

(Pssst! You may also like this post with the best Facebook Ad templates)

29 of the best Instagram templates in 2020

Animated Instagram templates

Animated Instagram templates are a great alternative to creating video content yourself. Simply open the template in Photoshop, change the colours and fonts to suit your own brand look and feel, replace and text and images, and voila! These are great for both animated Instagram Stories and animated Instagram posts.

One of my favourite Facebook Ad hacks is to use one of these animated videos instead of a static image.

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Canva puzzle feed template

I created a Canva Instagram puzzle feed template that allows you to create a feed just like the one below simply by dragging-and-dropping your photos, choosing your colours and editing the text.

Click to shop the Canva Instagram puzzle feed template.

Canva Instagram templates

I love Canva because it's so easy to use, doesn't cost a cent and doesn't require you to install any software. The Canva Instagram templates are perfect for anyone who doesn't know how to use Photoshop because you can literally just drag-and-drop to edit these.

(I also wrote a whole blog post on the best Canva Instagram Story templates).

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Creative Instagram Stories templates

If your Instagram Stories are all over the shop, using a pre-made Instagram Stories template will help you create that much-needed consistency. In case you're not sure why your branding should be consistent, here's why.

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Instagram Story Highlights Templates

Instagram recently introduced a feature that allows you to highlight your favourite Instagram Stories, so that they last longer than the usual 24 hours and are visible to anyone who visits your profile. Each Instagram Stories Highlight has a cover image and these icons can be used to categories your Instagram Stories Highlights.

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Creative Instagram templates

From Instagram puzzle feeds to mood boards, people are getting more and more creative with how they style their Instagram grids. If your brand is quite unique and doesn't like to follow the crowd, one of these Instagram templates is perfect for you.

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