What should I post in the lead-up to my launch?

Where on earth will I find the right-fit buyers?

And how can I communicate my offer in a way that makes people want it—without feeling salesy?

At the same time, you're also feeling overwhelmed by all the moving pieces. Which order do you do it all in? Where do you even start? 

And, naturally, you're slightly terrified that nobody will buy when you open doors.

You've been dreaming about launching this new idea for a while now.

But every time you think about it, the same questions keep popping up in your mind...

Yikes. That's a lot.

It's no wonder you've been bumping it down your to-do list for far too long. 

Now, imagine rolling into your launch with total confidence...  

You know how to talk about your product in a way that makes the right people think, "this was made for me!"  

You know exactly what to post and when. You know exactly what email to send and when.

You have a plan of attack for cart open. You know exactly what bonuses you're going to offer. You know what you're going to teach in your webinar or challenge, without overwhelming your audience or giving away everything that's inside your product. 

No shadows. No doubt. Just swagger-worthy certainty that you’re going to have a high-impact, profitable and purposeful digital product launch.

And instead of dreading the day you open doors...

You find yourself actually looking forward to it. 

"Before working with Steph, I had SO many ideas, visions + dreams but I was too close to the content and too much in my head. I didn't know how to consolidate everything into a simple, approachable format that spoke to the average, outside person. 

Steph is a true expert. Her level of organization and detail-orientedness is wildly impressive matched with her warm, honest, approachable and trusting nature.

When I opened my final documents from Steph, a wave of relief and excitement immediately washed over me. It was the exact answers I had been looking for! Best of all, my ideas and visions are no longer dreams living in my head, but my current reality because I have the exact action steps to take to achieve them."

"Long gone are the days of hitting my head against the wall and going in circles. I now feel confident and prepared because I have a plan of action I fully trust."

—Emily DeMichele, Salt and Soul Collective

Take every Friday off? Start a second business? Spend two weeks hiking through the outback? Choose your own adventure. 

You see, once you have all the pieces of your launch dialled in, you can repeat it over and over, each time creating more profit and helping more people. 

If this sounds like something you'd like to create in your own business, I can't wait to introduce you to my most hands-on offering to date. 

Because when you treat launching like a repeatable process—a tap you can turn on at any time to create income—you can design your business to work for you, rather than the other way around. 

Corporate dropout, passport stamp collector, and lover of long solo walks in the middle of nowhere, carrying a tiny tent on my back. 

I’m also a launch strategist who’s helped more than 2,000 (and counting!) online entrepreneurs launch digital products simply and successfully, with consistently great results.

And I practice what I preach. By launching the same few products over and over again, I've built a million-dollar business that gives me the freedom to do what I love. 

Hey! I'm Steph —

Your conversion-focused launch strategy, messaging, content calendar and timeline, done for you, so you can have a profitable, stress-free launch. 

A launch you can repeat over and over, increasing your income and impact each time. 

The Launch Strategy Intensive


(This is a $5,000 USD investment)

Sara Noel, Between The Lines Copywriting

"I knew the personalized assistance she would offer me prior to launching my first-ever course would be worth it even before our first call, but what I didn't know is that she would help me uncover the limiting mindset I'd had surrounding the success of my launch. 

That alone made this a valuable experience—then add on all of the content she was able to help me plan and specific, couldn't-get-that-answer-on-Google questions she was able to answer, and this VIP day was PACKED with helpful, totally-worth-it info. 

If you're hesitating about investing in working with Steph for a day, consider this your sign to DO IT. You will be so glad you did."

"Working with Steph was the best thing I could have done for my launch."

Once I've read your application and I'm 100% sure we're a great fit, I'll be in touch to find a time that suits us both for the kick-off call, we'll lock in your Launch Strategy Intensive, and I'll give you a short questionnaire to help me understand your offer, your audience and your business. 

We Lock it in 

This is how a Launch Strategy Intensive plays out... 


We'll jump on Zoom for a deep dive. Think: 60-90 minutes of ideation, problem-solving and getting crystal clear on every part of your launch.

I'll have loads of questions for you, but you'll have plenty of time to ask me all your burning questions too. 

The kick-off call 


You get to sit back and relax, while I spend an entire day planning and strategising your launch for you.

Rather than providing a cookie-cutter service, I focus my time on exactly where your launch needs it most.

The strategy day


At the end of the strategy day, I'll land in your inbox with your launch strategy, content plan, messaging, timeline—and any other bits and pieces that needed doing—all ready for you to plug into your business. 



After I've delivered all your launch goodies, you'll get 7 days of hand-holding. If you have any questions, I'm only an email away.

And if you need more than a week of support, you'll have the opportunity to upgrade to unlimited messaging with me via WhatsApp throughout your launch.



"Okay... But Steph, how much can you REALLY get done in one day?"  

Launch timeline

Launch messaging and strategy

23 unique content topics, with a week-by-week content plan for 8 weeks

A tailored plan to grow her email list in the lead-up

Webinar strategy, including an outline of what to teach 

Ideas for strategic bonuses to increase conversions

Messaging and strategy to overcome key objections during cart open

Client one

The elevator pitch and messaging for her launch

Help with clarifying her offer and pricing her course

34 unique content topics, with a 12-week launch content calendar

2 ideas for launch lead magnets designed to grow and nurture her launch list

Webinar strategy, including an outline of what to teach 

Ideas for strategic bonuses and an upsell to increase revenue

Messaging to overcome objections during cart open

Client two

The short answer? A lot. 

The whole point of the Launch Strategy Intensive is that I spend time on the areas where you need help, and skip the bits where you don't. The entire day is tailored to you. 

But to give you a clear idea of what I can get done in just one day, here are some examples of what I've delivered for previous clients: 

And if there's anything that you really REALLY want me to get done, let me know and I'll place it at the very top of my priority list for the day. 

Emma troy, Emma Troy Design

"I was looking at scaling my business through creating ShowIt templates to impact more people by giving them access to high-quality design and branding at an accessible price. 

As I’d spent the last 10 years doing custom work I had no idea where to start - I worked with Steph to develop a strategy which was super in-depth, clear and easy to follow. 

I launched organically in May 2020 to my audience and within a few days, I’d booked $40,000 worth of custom work. Since then I’ve gone on to create four more templates (and launches) using Steph’s framework and each launch is better than the previous one. Thank you, Steph, without your help this would still be an idea and not a successful revenue stream in my business". 

"I’ve gone on to create four more templates (and launches) using Steph’s framework and each launch is better than the previous one"