(Masterclass) How to tweak your launch strategy to make more sales in a tough economy

Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now.

In today's episode, I'll help you uncover the key shifts to sell your online course, program or membership even when it feels like the economy (and the algorithms) are stacked against you.

– How uncovering common content and messaging mistakes can help you to sell more of your offers (instead of limiting your sales).
– The shifts you need to make to make more profit in your next launch—based on what's working right now, not what worked two years ago.
– How understanding what sells (and what doesn’t sell) in a tough economy means you can share content that delivers great value to your audience *and* sells your offer at the same time.
– The simple strategy for launch content that sells without feeling sales-y.

This episode features a special masterclass on tweaking your launch strategy to make more sales in a tough economy. The economic landscape has shifted, and the strategies that once worked may no longer be effective. Here, we dive into understanding these changes and how to adapt your launch strategy accordingly.

The Changing Economic Landscape

In the past few years, the way people purchase has drastically changed. With the rising cost of living, including increased mortgage rates and food prices, consumers are now more discerning about where they spend their money. Despite these challenges, people are still spending money, but they need compelling reasons to choose your offer over others.

Key Content and Messaging Mistakes

1. Overemphasis on Value: Focusing solely on the value of your offer, such as the number of modules or minutes of content, isn't enough. Buyers expect value as a given. Instead, highlight how your offer specifically solves their current problems and why it’s worth their investment now.
2. Free How-To Content: Sharing free how-to content can sometimes backfire. If your audience isn't ready to believe in the transformation you're offering, they'll ignore the steps. Instead, share content that shifts their mindset, making them ready to engage with your more in-depth, paid content.
3. Assuming Readiness: Many launches assume the audience is already eager to buy. This can lead to countdowns and feature-focused messaging that misses addressing their hesitations. Your content should bridge the gap between their current state and the decision to purchase.

What Sells in a Tough Economy

1. Specific Problem Solving: Your offer should clearly solve a specific problem that is a priority for your audience right now. General excitement about a unique idea isn’t enough; the focus should be on practical solutions to pressing issues.
2. Strategic Live Launches: Rather than always-on availability, consider running limited-time live launches a few times a year. This creates a sense of urgency and allows you to nurture your audience in real-time, addressing their concerns and motivating them to buy.

Effective Launch Strategies

1. Bridging the Magician's Gap: Most content should focus on getting your audience from point A (where they are now) to point B (ready to buy), rather than from point A to point C (final transformation). This involves educating them on why the transformation is possible and necessary.
2. Addressing Hesitations: Throughout your launch, continually address common objections and hesitations. Use testimonials, detailed FAQs, and personalized messaging to reassure potential buyers that your offer is the right choice for them.
3. Nurturing Content: Use strategic content to nurture your audience over several weeks before the launch. This includes social media posts, emails, and possibly webinars that build trust and prepare your audience for the decision to buy.

Launch Magic Program

For those looking for structured support in their launch strategy, the Launch Magic program offers a step-by-step process. This includes everything from creating compelling messaging to running effective webinars and addressing customer hesitations. The program is designed to make launching less stressful and more profitable.

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