No idea what else to sell? 5 places to find offer ideas that sell

Want to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the journey that you're taking your ideal client on (because it's a whole lot easier to help the same person multiple times than trying to reach new people all the time). In today's episode, I'm sharing 5 different ways to find offer ideas you can sell to your audience.

– Why focusing on solving a problem that people have (that some may be willing to pay to solve) is more important than trying to find a brand new idea that nobody has done before.
– How noticing what kinds of questions people are asking you will give you clues about a potential new offer.
– How hanging out where your ideal client is hanging out online will offer new ideas that you may not have thought of from your “expert” perspective.
– Why taking the time to really understand your current clients can help you to find more problems that you can help them solve.

In the bustling world of business, innovation is key, but the daunting question of “What new offers can I sell?” frequently plagues entrepreneurs. Every business has an array of products or services—collectively known as the offer suite. The strategic alignment of these offers can significantly impact your business's growth. The essence of this strategy lies in understanding the journey of your ideal client. By breaking down their problems into manageable, individual offers, you create a path of solutions tailored to their evolving needs.

The quest for a groundbreaking, never-before-seen idea can often be paralysing. However, the real gold lies not in the novelty but in addressing the pressing needs of your ideal client. This shift in focus—from seeking uniqueness to solving real-world problems—can dramatically ease the process of ideating offers.

Five Rich Sources for New Offer Ideas

1. Your Inboxes

Emails and DMs are treasure troves of insight. Look for recurring requests or questions that hint at unmet needs among your audience. These interactions can spotlight gaps in your offer suite that, once filled, could turn prospects into loyal customers.

2. Online Communities

Platforms like Facebook groups, Reddit, and Discord serve as vibrant hubs for gathering unfiltered feedback and questions from potential clients. These spaces allow you to tune into the real-time concerns and desires of your audience, offering a direct line to their needs.

3. Existing Clients

Your current clientele can offer invaluable insights into what additional services or products they seek. Engaging them in discussions about their ongoing challenges can reveal opportunities for new offers that build upon the trust and satisfaction you've already established.

4. Keyword Research

Tools like Keywords Everywhere or Ubersuggest offer a glimpse into the queries your potential clients are Googling. This method can uncover the specific problems they're seeking solutions for, which can inspire new offers.

5. Direct Conversations with Your Audience

Whether through surveys or one-on-one Zoom calls, speaking directly with your audience can unearth nuanced understandings of their needs and goals. This method is particularly potent for capturing the evolving dynamics of your audience's challenges and aspirations.

The Essence of Engagement: Asking the Right Questions

At the heart of each of these methods is the practice of engaging deeply with your audience. Asking probing questions not only uncovers the surface-level desires but also the underlying challenges they face. This approach enables you to craft offers that resonate deeply with your audience's true needs, fostering a stronger connection and driving meaningful sales.

Overall, creating new offers for your business isn't about reinventing the wheel but rather about tuning into the specific needs and desires of your ideal clients. By strategically leveraging your inboxes, online communities, existing clients, keyword research, and direct conversations, you can uncover a wealth of opportunities for new offers that resonate deeply with your audience, driving both engagement and sales. Whether you're a seasoned entrepreneur or just starting out, the journey of expanding your offer suite is a continual process of learning, adapting, and engaging with your audience.

 

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