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When I first started this podcast, I had no idea what I’d be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep the content fresh and sometimes I do run out of ideas. In today’s episode, I’m sharing the methods I use to keep coming up with fresh content […]

Here’s how I keep coming up with fresh content ideas after 720 episodes

9 Reasons You're Not Making Enough Sales Right Now (and No, It's Not the Economy) In the current business landscape, especially for Australian businesses, there's a noticeable sentiment that sales are slow. While economic fluctuations are normal, they aren't the sole reason your sales might be down. The way your business presents itself, and how you as the face of the business show up, can significantly impact sales. Here are nine common mistakes that might be holding you back from making sales. 1. Not Showing Up and Selling Enough One of the biggest mistakes is not showing up and selling to your audience consistently. Simply hoping potential customers will stumble upon your website and make a purchase is limiting your sales potential. You need to actively engage with your audience, whether through social media, email, or other platforms that resonate with you and your audience. Selling should be seen as presenting solutions to problems your audience faces, and if some unsubscribe, they likely were never going to buy anyway. 2. Not Testing Different Offers and Selling Methods You need to experiment with different offers and ways of selling them. This might mean re-packaging existing offers with new bonuses or delivering services in a new format, like transitioning from one-to-one coaching to group sessions. It's about finding new ways to engage and convert your ideal clients. 3. Lacking Creativity in Your Offers If you’re just copying what others in your industry are doing, you might miss out on opportunities to stand out. Instead, consider what excites you and how you can uniquely serve your audience. Creativity in your offerings can differentiate you from the competition and better meet your audience's needs. 4. Not Being Creative with Your Selling Approach Relying on traditional selling methods can become stale and ineffective over time. Your audience’s needs and behaviours evolve, so your selling strategies should too. Whether it's trying out webinars, new bonuses, or different sales processes, testing new approaches can yield better results. 5. Limiting How You Help Your Audience If you only have one main offer, your audience can only purchase from you once. Expanding your range of solutions can encourage repeat business and deepen your impact. Consider additional offers that address various needs or problems your audience faces, ensuring they return for more value. 6. Focusing Solely on Reaching New People While reaching new audiences is important, nurturing your existing audience can be more fruitful. Serving your current followers in new and better ways can lead to stronger loyalty and repeat sales, even if your audience is small. 7. Confusing Selling with Marketing Marketing builds visibility and trust, while selling converts that trust into purchases. A solid sales process guides your audience through decision-making, offering them the necessary information to invest in your products or services. Effective selling requires more than just visibility; it requires a structured approach to convert interest into action. 8. Relying on One or Two Income Streams Having only a couple of income streams is risky. Diversifying your revenue sources can protect your business from downturns. Experiment with different offers, affiliate income, or paid speaking engagements to create a more resilient business model. 9. Not Adapting to Your Ideal Client's Current Needs Your ideal client's needs are constantly changing. What they needed a few years ago might not be relevant today. Continuously assess and adapt to what your clients need right now, whether through new offers or selling strategies. This adaptability can keep your business aligned with your audience's evolving demands.
October 25, 2023

Just because you have an audience of followers and subscribers, doesn’t necessarily mean that they’re the *right* people for your business. In today’s episode, I’m sharing the signs to look out for that suggest your current audience are not your ideal clients and how you can change that. – The likely reasons behind low social […]

Signs your current audience aren’t your ideal clients—and 3 steps to fix it

Signs your current audience aren't your ideal clients—and 3 steps to fix it
October 23, 2023

Growing your audience can feel like you’re pushing an elephant up a hill—if you’re approaching it in a way that makes it harder than it needs to be. In today’s episode, I’m sharing some small shifts that you can make to make it easier—because it doesn’t have to be hard. – Why being seen online […]

5 simple shifts to reach more of the right people online

5 simple shifts to reach more of the right people online
October 20, 2023

As most business owners are experiencing, times are changing when it comes to growing your audience. It’s no longer just about building your numbers, it’s about attracting the right people for the business you want to build. In today’s episode, I’m sharing the 4-part formula for audience growth that won’t cost you a cent. – […]

The 4-part formula for audience growth (before you spend a cent on ads!)

The 4-part formula for audience growth (before you spend a cent on ads!)
October 18, 2023

When I first started sticking my head out of the sand and building my personal brand, I worried non-stop about what people would think. These days I generally don’t care too much about what people say about me on the internet—but I’ve learned how to deal with this along the way. In today’s episode, I’m […]

“What will they think?”: Overcoming the fear of judgement online

5 digital product idea to launch
October 16, 2023

If you’ve been listening to me for a while, you’ll know that I *always* talk about taking imperfect action (it is the name of this podcast after all!). But what does that even mean—like really…on the day-to-day? In today’s episode, I’m sharing how to *actually* take that imperfect action along with a framework you can […]

Stuck and overthinking? Here’s how to start taking Imperfect Action in your business

Ep 715 - Stuck and overthinking? Here's how to start taking Imperfect Action in your business.
October 13, 2023

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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