6 signs you should launch a digital product in your business

How do you know when it’s time to launch a digital product in your business? Maybe you’ve been thinking of launching an online course. Or a membership. Or an ebook, or some templates. I’d be lying if I said creating and launching a digital product was SUPER EASY, but it’s also not as difficult as you think it is. And it’s 100% worth it. I’m sharing 6 signs that it’s time to seriously think about adding a digital product to your business.

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Signs to show you are ready to launch a digital product

 

1. You’re exhausted, overwhelmed and burnt out

 

I use my client Bec Miller from Health With Bec as an example all the time, but she’s the perfect example of someone who was working SO hard to help as many clients as possible, but was on the verge of burnout. 

Since launching her 3 week body reset and her membership, she’s been able to cut down the number of clients she sees, spend more time working ON her business and getting some rest, AND still impact people’s lives. 

So, if you feel like you’re way overcommitted on the client front, maybe it’s time to add a digital product to your business.

 

 

2. You’re booked out well in advance

 

There’s always going to be an upper limit to the number of clients you can work with and a sure sign that it’s time to add a digital product to your business is when you’re so in demand, that people have to book months in advance to work with you.

Rather than having potential clients go to a competitor or making them wait for months to work with you, having a digital product you can sell them onto can be a great little revenue stream. 

 

3. You want to help more people… you just don’t know how you’ll find the time

 

A digital product can be an excellent way of helping people at scale – think about it: If you create an online course, whether you sell it to 10 people or 100 people won’t really impact the amount of work you have to do. 

Maybe you’ll have a bit more customer service work and some community management, but if you’re selling 100 courses then I feel like you can definitely justify outsourcing that.

 

4. You want to work less

 

A big part of the reason why I launched my Facebook Ads course in 2017 was that I was about to embark upon a long stint of travel and I didn’t want to rely solely on client work for my income while travelling. 

I wanted to be able to spend at least a few days a week travelling – but not lose out on my income either.

So if you’re thinking of cutting down your hours, launching a digital product is the perfect way to do so. Yes, it’ll take a bigger up-front time investment, but once it’s done, it’s done.

 

5. You want to scale your income, but don’t know how to do so

 

When you’re working just with clients, your income is relatively capped – yes, you can increase your prices and grow your team, but these come with their own challenges. 

Adding a digital product gives you a way to create leveraged income in your business. 

Once you’ve created a product that people want and sold a few, you can easily scale it up and sell even more. 

 

6. You have people asking for a product already OR you’ve noticed a gap in the market

 

This was a big one for me – in 2017, I was offering done-for-you Facebook Ads management. But, I had a lot of people wanting to work with me, with a teeny tiny ads budget. 

When you have a tiny ads budget, it’s not really worth paying someone to manage your ads on top of it. You’re much better off learning how to run them yourself.

And that’s why I created my old Facebook Ads course. To teach people how to run their own ads.

 

So, have you been thinking about any of these things lately?

 

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