Bite-sized lessons in building an online business that feels good.
The Digital Product Kickstart Kit: Your guide to creating and launching a digital product that sells.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
It's no longer just about the followers, the numbers and sharing content that you *hope* will be seen by your ideal client. This “spray-and-pray” approach doesn't work anymore and it's time to become much more intentional and strategic. In today's episode, I share 5 tweaks that you can do to reach more of the right people.
– Why getting crystal clear on your messaging, your content strategy and your ideal client is so important to attract the right people.
– How identifying where your ideal clients are hanging out (online or offline) means you don't have to be at the mercy of the algorithms, hoping they'll show your content to the right people.
– Why having a visibility plan is important (and why you need to *actually* follow through with it).
– The importance of sharing online content that is remarkable.
Today's episode is for those of you who are struggling to attract your ideal clients online. I know the online world can feel really noisy. So today's episode, I'm sharing a couple of tweaks that you can make to help your business stand out online so you can reach more of the right people for your offers and grow your business a little bit faster.
It's so easy to assume that you know exactly who your ideal client is, especially if you've been doing this business thing for a while, but if I asked you to tell me right now, who is your ideal client? You might struggle. Most of my students do.
When we're defining our ideal client, we want to think of one person so that we can really put ourselves in their shoes so that when we are showing up online, when we're creating content, when we're communicating anything, we are talking to this one ideal client and resonating with this one person.
This is step one of your content strategy and your content strategy forms are the foundation of your entire online presence. Without a content strategy, you are following a spray-and-pray approach and you run the risk of wasting time by putting content out there that's not going to attract the right people.
So one of the easiest ways to stand out online is to get crystal clear on your ideal client, your strategy and your messaging because if you can get the right message in front of the right people at the right time. That's when they're going to stop scrolling and pay attention.
Trying to attract new clients on social media is a broken strategy. It's not as effective as it used to be and it's a really slow way to grow these days. Social media platforms want you to spend money with them on their paid ads. So their algorithms are not there to get your free content in front of new people. They're not there to help you stand out and grow your business. They want you to spend money with them.
And this means that you can't lean back and hope that the algorithm shows your content to the right people. Instead, you need to build some kind of visibility plan with the things that are going to get your brand and your content in front of the right people. And it's going to get those people to stick around and nurture them into buying from you one day.
Unless you have the budget to put towards paid advertising, you're going to need to look at where else your ideal client is hanging out online so that you can get in front of them. But most people don't. They just stick with social media because it's easier to keep posting to social and blaming the algorithm for not getting you in front of the right people than it is to intentionally take the action that is going to get you in front of your ideal client elsewhere online.
Now I started my business as a way to never ever have to talk to anybody in person ever again. And I very quickly realised how lonely running a business could be and I started to force myself to go to events and it was going to these events that helped me to find lots of new clients. And it helped me to make business friends.
Now I will travel halfway around the world to speak at events. If I know that my ideal clients will be in the audience and at this stage of my business and in my life, I really enjoy it, but I know it's not feasible for everybody. So. Instead, what local events are there that you can go to? What locations are your ideal clients hanging out at?
For example, co-working spaces might be a great place to find other business owners. Can you potentially speak at events? Could you run an in-person workshop? Could you attend networking events or meetups? Where can you get in front of your ideal clients offline?
Once you know where your ideal client is hanging out offline and online, you can create a bit of a plan to get in front of them. You can decide which events you're going to apply to speak at. You can decide which podcasts you're going to pitch for an interview.
You can decide who you're going to reach out to for a collaboration. And rather than making audience growth, something you only do in a panic when your sales are slow and you have no leads, we then would break that visibility plan into something you can do consistently each week or each month so that you've always got this flow of new people coming into your business. It's not just something you do when you're not making enough sales.
There is way more content than we could ever possibly consume in our lifetimes and AI and chat GPT have only made this worse. So it's no longer about creating content and posting for the sake of posting, showing up for the sake of showing up, but instead, it's about sharing content that is remarkable and that AI couldn't generate.
Part of this means you need to stop looking towards other people for what to post and what to do, rather than being true to yourself and being creative and sharing your own unique insights.
Because how can you expect to stand out when you are doing exactly what other people are doing online? If everyone else in the crowd is wearing black, you're not going to stand out by also wearing black. So that is kind of what the online world feels like at the moment. So when everybody else is doing one thing, you need to think about how can I be creative. What can I do that's different to everybody else?
Heads up … Creating your winning digital product needn’t be a series of unfortunate events. Skip the stress and scoop up your FREE step-by-step framework for creating your next digital product.
Wait, before you go, don’t forget to scoop up …
I help online entrepreneurs (like you!) to build a profitable online business that keeps growing even when they're offline.