Struggling to make a consistent income? When turning your 1:1 offer into an online course isn’t the solution

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business.

– The importance of understanding that your 1:1 client may be quite different to your one-to-many student.
– Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lack lustre results.
– The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.

Today, we're tackling a common mistake among coaches and service providers: turning a one-on-one offer into an online course to solve income inconsistency. This is a widespread belief—thinking that an online course or group programme version of your service will sit there, sell itself, and smooth out your income rollercoaster. But usually, this isn’t the case.

Why Turning 1:1 Offers into Online Courses Doesn't Work

If your one-on-one offerings are fully booked months in advance, turning them into a group format can create a new income stream not tied to your time, provided your clients are open to learning in a group setting. However, for those already struggling to consistently sell their one-on-one services, this approach likely won’t fix the problem. The same issues in selling your one-on-one offer will likely transfer to your online course.

The Sales Process and Messaging

A major misconception is that creating a cheaper version of your service will automatically attract more buyers. Many course creators spend extensive time developing a course, only to be disappointed when it doesn’t sell. Often, this is due to a lack of a solid sales process and inadequate messaging. If your one-on-one service isn’t selling, chances are, your messaging isn't resonating with your target audience, and the same will happen with your course.

The Importance of Re-engaging Clients

Another reason transforming your one-on-one service into a course can be problematic is that it requires constantly attracting new clients. Once someone has worked with you one-on-one or taken your course, they’re unlikely to purchase the same service again. This means each client only buys once, leading to the challenge of continuously finding new customers. Instead, focusing on how to keep clients returning can be more effective and increase their lifetime value.

Designing an Intentional Offer Suite

Rather than simply turning a one-on-one service into a course, consider your entire offer suite and the journey you take your clients on. For example, I have multiple courses that together deliver the overarching transformation of building a profitable online business. Each course fits into this larger goal, allowing me to offer different solutions and keep clients engaged over time.

Streamlining and Refining Your Offers

You don’t need a massive library of digital products to achieve this. By intentionally designing and refining your offer suite, you can solve different problems, attract new clients, and keep existing ones returning. This approach is more effective than having numerous offers that don’t necessarily lead to increased sales.

A Case Study in Streamlining

In my own business, I retired several courses in 2018 and 2019, and as a result, my business grew. By streamlining my offerings, I ensured that each one moved my ideal client closer to the overarching outcome: an online business that’s profitable even when they’re offline.

Take Action: Redesign Your Offer Suite

If you’re unsure how to add, remove, or streamline your offers, I have a short course, “Offer Less, Sell More,” designed to help you do just that. In just three hours, with a comprehensive workbook, you can redesign your offer suite to attract new clients and keep existing ones engaged. Find more details at stephtaylor.co/OLSM.

By taking a strategic approach to your offer suite, you can create a more consistent income stream without being tied to constant delivery, allowing you to focus on growing your business.

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