The 4 best types of content to post in the lead up to your digital product launch

People often ask me what they should share in their launch content—it's one of the most common questions I hear: “What content should I share in my launch so I'm not giving it all away for free?” or “what's the difference between free and paid content?”. In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post.

– Why launching actually starts 60-90 days *before* your cart opens (and what you can post during this time).
– Why teaching your audience what they need to know to be ready to buy your digital product will make conversion so much easier.
– The importance of growing your email list with the *right* people for your digital product.
– How understanding your audience's hesitations and objections can offer valuable content ideas to share.

Preparing for a digital product launch can be overwhelming, especially when it comes to deciding what content to post. Many creators struggle with balancing free content that builds anticipation without giving away too much. Today, we'll dive into the four best types of content to post in the 60 to 90 days leading up to your product launch. These strategies will help you nurture your audience and get them ready to buy when the doors open.

1. Educational Content to Prepare Your Audience

In the months leading up to your launch, focus on creating content that educates your audience. This content should bridge the gap between where they are now (Point A) and where they will be after using your product (Point C). However, instead of giving away everything your product offers, concentrate on getting them to Point B, where they are ready to buy.

• Identify Mistakes: Highlight common mistakes your audience makes and explain why these are hindering their progress.
• Dispel Myths: Address myths and misconceptions about the problem your product solves or the transformation it offers.
• Share Insights: Provide insights into what your audience needs to believe or understand before they can achieve the desired result.

2. List-Building Content

Growing your email list is crucial for a successful launch. Create content that encourages your audience to subscribe to your email list, ensuring you can nurture them through your launch sequence.

• Lead Magnets: Offer valuable freebies like eBooks, quizzes, or mini-courses that are relevant to your product.
• Exclusive Content: Share exclusive insights or content that can only be accessed by subscribing to your email list.

3. Content to Overcome Objections

Even if your audience is engaged and interested, they may still have objections or hesitations about purchasing your product. Create content that directly addresses these concerns.

• Answer Common Questions: Identify common questions and objections your audience might have and create content that addresses them.
• Share Personal Stories: Use personal stories or testimonials that show how others have overcome similar objections or achieved success with your product.

4. Case Studies and Testimonials

Showcasing success stories is a powerful way to demonstrate the potential of your product. Share testimonials and case studies that highlight real-life examples of people who have achieved the desired transformation.

• Podcast Interviews: Interview past clients or students on your podcast, sharing their journey from start to finish.
• Written Case Studies: Create detailed written case studies that walk through the challenges, solutions, and outcomes experienced by your customers.

Launching a digital product successfully requires strategic content planning. By focusing on educational content, list-building, addressing objections, and showcasing success stories, you can nurture your audience and prime them for purchasing your product. Remember, the real work begins 60 to 90 days before your launch date, so start planning your content early to ensure a smooth and successful launch.

Pin this?