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I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Today, I'm talking about the one digital product I created a while back that I never actually talk about anymore, or I never actually talked about in the first place, and I'm also sharing why I chose to finally retire it.
Back in 2017, what happened was I accidentally wrote a blog post about how to create an Instagram puzzle feed. I mean, I didn't accidentally write the blog post. I intentionally wrote the blog post, but it accidentally skyrocketed to the top of Google searches, and puzzle feeds on Instagram started getting a lot of search traffic. And I started getting a lot of people coming to my website for this one blog post about how to create your own Instagram puzzle feed.
So I decided, “Well, I'm getting all this traffic. Let's monetize it,” and I created a $17 Canva template for a puzzle feed. That was it. It was literally drag and drops. You could create your own puzzle feed in Canva and who would have thought, but this $17 product brought in over $10,000 of sales over the course of 18 months.
But I never talk about this product. It's not one of the digital products that I actively have ever promoted, and it's not one that I've really ever talked to my podcast listeners or any of my audiences about because it broke all of my usual launching rules. I barely even told my audience about it. It worked, yes, because this page had such high organic traffic, the product was cheap, and it was an easy yes because it solved a problem for them.
The thing with this is that it's not really a reliable way to create a digital product and sell a digital product unless you know that you've got that high traffic coming to that page and you're getting lots of people looking at it. It's a cheap product, so it's a really low commitment, and they want it right away.
If it had been a higher ticket product or it required a bigger time commitment or they couldn't get the result as quickly, they probably would have needed a little bit more nurturing before they'd be ready to buy that digital product.
Why did I choose to retire this product when it was just sitting there on my website, in the background, bringing in low sales? Firstly, the popularity dropped off a little bit in the last year or so because a lot of other people have created puzzle feed templates and a lot of them are cheaper, but the reason I retired it was because the customer service was an absolute nightmare.
Now, back when I created the template, Canva didn't have the option to create Canva templates. When you sold a Canva template, that meant that the person who purchased it had to go file, make a copy before they edited it. Otherwise, it would break the template for everybody else. And that was where all of the customer service issues became such a problem because people were breaking the template every day, and then some people couldn't figure out how to use Canva and for a $17 product, I realized this actually just hasn't been worth it.
So that's why I chose to retire it because sometimes, even though a product might be bringing in money and it might be profitable, sometimes, it's just not worth the headaches that it creates. And that's actually one of the reasons why I'm choosing to retire my Digital Product Creators Vault, in the next couple of months because it's bringing the wrong kinds of people into my business generally, but it's also causing more customer service headaches than the product is actually worth, and people aren't completing the product because they don't see the value in it because it's only $27. Meanwhile, the value inside the product is way more than $27.
So if you haven't got your hands on the Digital Product Creators Vault, do that now because it's going to be disappearing in a little while. It's a $27 product with some of my best, best paid content in it on how to create a digital product. So check that one out.
And if you have had a digital product in the past or you currently have one that you're thinking about retiring, I'd love to hear about it. It's a really tricky situation because you're like, “Well, money's coming in, and I shouldn't retire it because it's money.” But then on the other hand, you're like, “But I hate this product or it's causing all these headaches.” So I'd love to know if that's something that you've been dealing with as well.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry