For most of us, building an online business is all about freedom AND being profitable. However, it's not all smooth sailing, and there are (usually) a few bumps and bruises along the way, where you may end up broke, burnt out or both. In this episode, I'm sharing my own experiences in each of these phases and how I found my way to that sweet spot on the other side.
– Understanding the leverage on your return and how you can influence this.
– The importance of nurturing your customer for the long term whilst also promoting continued engagement.
– The hamster wheel of broke and burnt out and how to recognise that you're there.
– The strategies to overcome those times when consistent income fails to deliver the freedom you crave.
– The value of keeping the big picture in mind when getting intentional about your offer suite.