To avoid overwhelm in your next launch, stop doing these 6 things

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing things to avoid doing so you can navigate any overwhelm in your next launch.

– Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.
– Why plucking launch goals out of thin air such as “I want to enrol 20 students” or “I want to have a $50,000 launch” will cause you unnecessary stress unless it's based on some logical number crunching first.
– How focusing too much on your audience size and growth can limit your launching success.
– Why “failing” at something new is never a waste of time—everything “new” has a degree of risk and uncertainty.
– How too much thinking and planning will only lead to more overwhelm and what you can do instead.

 

 
When I talk to online business owners, one of the biggest things I hear coming up over and over again, that standing between them and launching their offers and whether that's something that they've already created and they haven't done a launch for it to sell them, or whether it's something that they've launched once before and they're thinking about potentially launching again, or if it's something that they have not yet ever created, and they're thinking about launching it for the first time, the big block always seems to be overwhelmed. There is so much to do so many moving parts and it feels really overwhelming. 

So in today's episode, I'm sharing a couple of things that you can do to remove the overwhelm from your next launch. 

Here are a couple of different things you can do to make your launches less overwhelming.

 

#1: Stop putting pressure on yourself to have this one massive launch of your offer.

Remove the fear that it's this one big thing that you have to do and if it's not a big launch, then it wasn't successful. Launching your online course membership, your program. It's not about having a huge launch that first time round. It's about building a repeatable process that works for your product and for your audience. So you can launch it a few times a year and reliably bring in a little profit injection each time. Your first launch probably won't be a million-dollar launch. It probably won't even be a six-figure launch unless you're already an established brand, or you have a really big marketing budget behind you. 

Your second launch probably won't be either, but over time your audience grows and you get better at launching. You start to understand your audience better. Your content gets better. Your messaging gets better. Your launches begin to bring in bigger returns and the work that you put in in that first launch makes the next launch easier and more effective.

 

#2: Stop putting pressure on yourself to hit some kind of arbitrary goal in your launch, rather than using it as a learning process and understanding that each launch gets better over time.

Now, this usually looks like saying, I want to get 20 students in my launch, or I want to have a 50, 000 launch or whatever, without doing any kind of number crunching to understand what it would actually take to hit those numbers with your current business, your current audience size, your current marketing budget.

Goals shouldn't be determined by what you think success will be. It shouldn't be determined based on what other people around you are experiencing in their launches. They should be calculated from your audience size, your budget, etcetera. 

And if you have a small audience and no budget, that doesn't mean you should hold off launching until you have an audience or a budget. It means you need to adjust your expectations because maybe getting five students the first time you launch this one offer is actually a really good conversion and once you've got the five students in great, now we can double down on what worked, potentially reinvest, grow your audience a little bit and launch again. 

And that income that you generate from that five-student launch, you can reinvest that maybe into Facebook ads, or you can hire a publicist or whatever's going to help you to reach more people so you can grow your audience faster. And then the next time you launch, maybe it's a 10-person launch.

And then you repeat and it might feel like a lot of work just for five students, but the work has gone into creating assets that you can use over and over again in each launch of the same product. It's not a waste of time. You can tweak it each time based on what worked and what didn't work in the previous launch.

You can add social proof, you can add testimonials. And then the next time you launch, it's a lot. The first time you are launching a new offer, most of that launch is going to be a guessing game and you're never going to be 100% sure what questions your audience might have or what's going to hold them back from signing up.

But the second time that you launch that same thing, you now have data, you have insights, you know what worked, so you can now improve it and have a better launch the next time around.

 

#3: Stop focusing on how small your audience is and on trying to grow the biggest possible audience before you launch.

Focusing on how small your audience is isn't very helpful because you're never going to feel like your audience is big enough. Someone is always going to have a bigger audience than you. Someone is always going to be having bigger launches than you and comparing yourself to others, isn't usually very helpful by fixating on how you don't have enough people in your audience you're forgetting about all the people you do have. People you can serve right now with your offers.

Launching isn't this thing that happens once and then it's done, that's the only time you launch this one offer like you need to save up for it and build this audience and then it's over, no. That's not what happens. You launch over and over again, and you can grow your audience in between each launch, each time making more sales.

 

#4: Stop thinking of your launch as something that must succeed at all costs.

Saying that you are only going to take a risk if you get a good return is like saying that you're only going to buy shares in Apple if you're a hundred percent certain that the price is going to go up. There's never going to be any kind of guarantee and if there was a guarantee, everyone would be doing it.

If you were guaranteed success in your business, everyone would start a business, right? That's just the nature of it. But when you fail at something new, it's not a waste of time because firstly, you actually did it. And do you know how many people are out there dreaming up these massive ideas that they'll never do anything about?

So simply by trying, you are already ahead of everybody else. You're ahead of the ones who are too afraid of failure to even try. And secondly, you probably learned something from it. Failure gives us a lot more information than sitting around and planning because now you can pinpoint what didn't work. You can take action to correct it. And you can try again and you can run the numbers. 

 

#5: Stop trying to do all of the things in your very first launch.

You don't need to have affiliates. Ten different versions of your sales page, ten bonuses, a three-day challenge, a webinar, ten Instagram lives and an upsell all in that one first launch because yes, you might see other people doing these in their launches, but when you start to actually take action on them, you're building this big mental to-do list of all of the different things you need to do and that's going to feel really overwhelming. 

And the magic about launching as a repeatable process, a thing that you do over and over and over again for each offer, means you can add a little bit more. Each time you launch it, the first time you launch, you're going to have your hands pretty full, creating your free content, your sales page, your cart open emails, and your webinar if you choose to do one, the next time you launch, now you already have these assets. So you can add extra things because you have a little bit more time on your hands. 

 

#6: Stop waiting to feel less overwhelmed before you take action. 

There are so many moving pieces in a launch, and yes, it's going to feel overwhelming trying to plan out everything that you need to do.

But the real problem is that the more you think and plan, the more overwhelming everything starts to feel. And if you are launching anything, you'll know there are a lot of different things you could do. But rather than focusing on everything that you need to do all at once, just try focusing on the next step. If you just focus on what's in front of you and the destination rather than every single thing that needs to happen to get to that destination. 

 

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