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You will notice I have put “expert” in quotation marks because I personally, still struggle to call myself this, because I feel like there’s always going to be more that I need to learn. But I’ve had other people refer to me as the launching expert. So let’s just roll with it for the purpose […]

Today, we’re talking about self-doubt. It is so easy to look at the big brands, the thought leaders, the personal brands, the influencers in the online world; and think that it must be easy for them, they don’t deal with self-doubt. And that’s something that as my brand and my online presence grows, I want […]

I am going to be sharing with you a couple of the key things that I’ve noticed that set the really successful launches apart from those that don’t go so well. Now obviously bear in mind I am talking about digital product launches here, but I believe that a lot of these things will apply […]

Today we’re talking about the five things that move the needle most in your launch. Obviously, I understand not everyone has the time to do every single thing that they can possibly do in their launch. So, if you are a little bit strapped on time, these are probably the five things that you should […]

Let’s talk about the five reasons your launch might not have been as successful as you hoped. Now, this isn’t an exhaustive list. There are probably a lot more than five reasons why, but these are five of the most common reasons that I see when I talk with my clients and my students.

It is a massive myth that you need to have a big following and a huge email list in order to have a successful launch. Sure, if you’re just planning on putting your product out there and telling people that they can buy it and that’s it, that’s all your launch is, then yes, you’d […]