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This article could potentially save you a fair few thousand dollars, so it’s worth the 5 minute read. When I first launched The Sugarfree Box, I knew that I needed to collaborate with some influencers to help grow our audience. I had bootstrapped the entire business, launching with about two weeks’ lunch money set aside […]

We all have to start marketing our businesses somewhere, and the reality is that you’re going to be starting with no followers, a tiny email list and probably very little budget for paid traffic. Here is how to start marketing when you have no existing audience. 

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I’m actually really glad that business didn’t work out because I now have a business that I LOVE a million times more. And, I learnt […]

Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl Lifestyle Podcast. In today’s episode, we chat about all things PR strategy for small business owners, how to pitch yourself and how getting on podcast interviews can be a total game changer […]

Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards – how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. Here are my top tips to turn customers and clients into brand advocates.

Your small business marketing funnel is a huge part of your small business marketing strategy and, chances are, you haven’t given it the attention it deserves. If you’re feeling confused or overwhelmed about where to start marketing your business, then this is a must read. This is a BIG marketing strategy session, so grab a […]