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I have managed to get my business down to under 20 hours per week of actual running things. That’s the amount of time that I would need to just keep the lights on in my business. And obviously, I work a little bit more than 20 hours a week. Generally, I work around 30 to […]

Typically, what I’ve noticed happens with entrepreneurs is that we either are in the space where we have way too many ideas, or we end up in a space where we have no ideas at all. It’s like an idea drought.

Now there are only two ways to reach more people. That sounds kind of limiting, doesn’t it? But the two ways that you can reach more people with your business, firstly, is with paid advertising and, secondly, is with content marketing.

We’ve all been there, where we’ve created something and people will look at it. They’ll read the sales page. They might click through on the emails, but they don’t buy it. And if you haven’t been there, it’s a very real fear that this might happen when you launch that you might launch and people […]

Once upon a time, I started my podcast from scratch. Like so many people who I see, so many of my students who I see launching podcasts now, they all think that the very first thing they need to do is go out and get a microphone. They think that choosing that equipment is going […]

I’ve helped to launch more than 100 new podcasts in the last two years. So I’ve seen pretty much all of the mistakes in the book when it comes to launching that very first podcast, getting it off the ground.