I wanna launch something. Where do I start?

One of the most common questions I get asked is “Where do I start with launching? I want to launch something but I have no idea where to begin” 

There is an art and a science to launching successfully, and unfortunately, most people who DIY their launches completely skip over the less glamorous steps – the ones that might be a little bit harder or might feel a bit uncomfortable.

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Where to start when you're ready to launch

Contrary to what you might believe, you don’t start with the idea and work from there. You actually start with what I believe is THE most important thing in a launch – the people. That is, the people who will hopefully one day buy whatever it is that you’re launching.

 

 

 

Define who you’re launching to

Who exactly is this mystery person that will be buying the thing you’re launching? 

I’ve spoken a LOT on this podcast about the importance of defining your ideal customer or client, and how exactly to go about it – but this person who you’re launching this product for might not be the same ideal customer as for the rest of your business.

For example, when I was running a marketing consultancy, I had an ideal client in my head. But then, when I launched my first course – a DIY Facebook Ads course – I knew that the ideal customer for this course would be someone who wanted to DIY, not someone like my ideal client who would rather outsource. 

 

Find these people who you will launch to.

 

Where do these people hang out? Where do they congregate? Are there Facebook Groups for them? Do they all read the same blog? 

Once you know who you’re trying to reach, you need to find them and talk to them. Scary? Yes. But trust me – it’s worth it for the insight you’ll get into their brains. 

Plus, the ones who you talk to? They’ll probably know a bunch more people who are just like them.

 

Figure out what problem you’re solving with your launch.

 

Once you know who you’re launching to, you need to uncover what problems they have that you can solve for them. And this is where talking to them comes in handy. 

Sure, not every product or service solves a problem, but it’s a heck of a lot easier to sell one that does. 

If you can articulate their pain points better than they can and show them that your product is a solution for these struggles, you’ll be onto a winner.

How exactly should you go about asking? I’m a big believer in interviewing them – as you can dive a lot deeper than you can in a survey. You can ask them to elaborate on certain things and you can pay close attention to the words they use when describing their problems. 

 

Start building your audience and creating a connection

 

Now that you know who you’re launching to and how you can help them, this is where you start to focus on building your audience. 

Note that this is all at the very very start of your launch. I don’t recommend that you only start building your audience a few days out from your launch, because that won’t give them enough time to start to trust you enough to buy from you. 

 

What next?

 

Then, you move onto the second P in my signature framework – Position. 

This is where you start to put together a compelling offer your audience just can’t resist.

You’ll find this and the other 4 Ps inside my free ebook, The Complete Roadmap for a Killer Launch which you can grab here.

 

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