Why building an online business is not a linear journey: Behind the scenes with Launch Magic students

“Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press “buy”. I had no idea that you had to take them through a journey before they would be ready to buy”. Sound familiar? This is soooo common! In today's episode, I'm asking the big questions in a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.

– How enrolling in Launch Magic helped students to clarify their programs and how to launch them.
– Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.
– How launching can be successful, regardless of where you're starting from.
– The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).
– How being a part of a supportive community can help you to stay accountable and committed to finally getting your online course, program or membership off the ground.

Building an online business often feels like a non-linear journey. Each entrepreneur's path is unique, filled with unexpected challenges and triumphs. In this blog post, we delve into a live panel discussion featuring alumni from the Launch Magic program. These four students—Kirsty Allen, Tiana Kara Maya, Kate Common, and Claire Wood—share their diverse experiences and insights on launching and growing their digital businesses.

A Non-Linear Path to Success

The journey of building an online business is rarely straightforward. Each entrepreneur faces distinct hurdles, and the experiences of the Launch Magic students highlight this diversity. The panel discussion reveals how their unique paths led them to where they are today, emphasizing that there is no one-size-fits-all approach to success.

Meet the Panelists

• Kirsty Allen: Originally a candle maker, Kirsty transitioned to become a candle business coach. She now helps other candle business owners transform and grow their businesses through online courses, one-on-one coaching, and a soon-to-be-released membership program.
• Tiana Kara Maya: Tiana shifted from being a Cavoodle breeder to a Cavoodle coach. She assists families in raising and training their Cavoodle puppies to fit into their lifestyles seamlessly.
• Kate Common: The founder of Studio Wildling, Kate had been sitting on a course idea for two years. As a graphic designer and creative director, her focus is on branding and conscious creativity.
• Claire Wood: A money mentor, author, speaker, and podcaster, Claire had launched courses before but joined Launch Magic to refine her messaging and launch strategy.

Overcoming Challenges and Finding Clarity

Each panelist shared the specific challenges they faced before joining Launch Magic and how the program helped them overcome these obstacles:

• Kirsty: Her primary challenge was mental—feeling lost and unsure of where to start. Launch Magic provided her with the structure and clarity she needed.
• Tiana: Transitioning from an in-person business to a digital one was overwhelming. Launch Magic gave her the confidence and guidance to convert her existing audience into a digital market.
• Kate: Balancing client work with her long-term vision was a struggle. The accountability and structured approach of Launch Magic helped her bring her course to life.
• Claire: Despite having launched before, Claire needed a more refined and structured approach to her launches. Launch Magic offered her the framework to improve her messaging and launch process.

The Importance of Community and Accountability

The panelists emphasized the value of the Launch Magic community and the accountability it provided:

• Kirsty: Found immense support and cheerleaders within the community.
• Kate: Benefitted from the week-by-week structure and the real-time feedback during live calls.
• Tiana: Appreciated the consistent guidance and the focus on creating content that leads to actual results.

Key Takeaways for Aspiring Entrepreneurs

For those considering joining Launch Magic or embarking on their own online business journey, the panelists offered valuable advice:

• Trust the Process: Follow the structured approach without rushing. Each step builds a solid foundation for success.
• Start Small: Even with a small audience, launching can be successful. Growth happens gradually with each launch.
• Invest in Learning: Learning from experts can save time and provide a clear path to success, avoiding the trial-and-error approach.

Building an online business is indeed a non-linear journey, but programs like Launch Magic can provide the structure, support, and community needed to navigate this path successfully. The diverse experiences of Kirsty, Tiana, Kate, and Claire showcase that while the journey may differ for each entrepreneur, the right guidance and mindset can lead to incredible outcomes.

If you're interested in learning more about Launch Magic and how it can help you in your entrepreneurial journey, connect with the panelists on their respective platforms and explore the wealth of knowledge they have to offer.

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