You don’t need to launch everything. Here are 3 things you can do instead to sell your offers

Live launching is definitely an important part of my online business – and can be a great addition to most online businesses – however not all offers require a live launch. Today I am sharing with you 3 alternative sales solutions and how they are best applied.

In today's episode we chat about:
– How to identify which digital products are best suited to live launching and the all-important 60-90 day pre-launch nurturing process.
– The benefit of ‘always open' offers and the value they can add to your audience as instantly accessible problem solvers.
– How ‘limited time launching' of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.
– The value of ‘next step offers' allowing existing or returning clients an opportunity to continue their journey with you.

 

Today, I'm talking about why you don't need to live launch every single offer in your business. I know that might sound really surprising given that one of the core things that I teach as part of my business is how to run those live launches. But today I'm sharing why you don't always need to do that with every single offer. 

 

What is live launching and the importance of 60-90 day rule?

Live launching is about that limited-time campaign where you're sharing maybe 60 to 90 days' worth of content. That leads up to a limited-time cart open period. So you might have a live webinar then you might open doors and then doors might close say seven days later. Now when people think of a launch. They generally think about it as something that's building hype, something that's building buzz. 

But none of this is to do with building hype or buzz. The whole process of that live launching is designed to bring the right people into your audience and nurture them to the point where they are ready to buy when doors open. So that is what the point of that 60 to 90 days of content is it's not there to generate hype so that they're excited. It's there to nurture them so that when you open doors, they already know that it's a good fit for them. 

So when live launching works best now live launching works best for most digital products. You generally don't need to put in that amount of effort in that extent of a live launch, if it's going to be something lower ticket, something says under a hundred dollars. You can see absolute benefits from live launching. Live launching works really well for courses, even when you've launched them before memberships, even when you've launched them before. 

 

Three things that you can do instead of a live launching

You don't need to live launch on the other hand when you are launching services most of the time. Generally, you can go without launching them. You can of course do the whole live launch campaign, but you generally don't need to do as much as you would with a digital product. You also don't need to live launch if you are launching something that is quite capped in the number of people that you can take on. 

So three things that you can do instead of live launching to ensure that your offers, your products, and your services are still selling. 

 

1.  Always open. 

So the product is always available to buy at any point in time. And this is best for the services that you offer ongoing as in, they're always available to buy. And it's also best for digital products that solve a very specific, painful problem that somebody wants to solve at a very specific point in time. 

So these kinds of “always open” products today are available all the time, but you do have to promote them. You can't just put it on your website. You can't just say, well, I'm creating an online shop and it's available all the time. You have to actively promote them. And that means creating some kind of promo plan, some kind of promotional rhythm to ensure that you're telling your audience about it. 

Now the caveat here is that promotion might not necessarily be enough.  So much of a live launch is sharing content that moves somebody to be ready to buy from you so that when you open doors they are ready to buy.  This is really all a sales process. And one way to do this is through your free content. 

Now, if you're finding that a product of yours is always available or a service of yours is always available and it's not selling. Yes, it might be that you need to promote it more. But a lot of the time it's actually that you are not moving people through that sales process. 

 

2. Do a limited launch. 

This is best for something where it's a really small group or really high ticket offer. There's maybe a limited-time service or limited availability service. And it's really good in times when you need a quick cash injection and you don't have time to do a full launch. It works really well. 

This is a really easy way to test a new offer. To see whether people want them to see whether they work without having to put in all of the work that goes into a full launch. Now it works really well when it's a capped group. So when you only have space for five people in that group, or if you only have the capacity to work with five people. This is a really great way to do it. 

 

3. Next step offer. 

And this is best for your existing clients and students. When somebody finishes working with you. I mean, giving them that next step so they can keep on working with you and offering it to them only. It's only available to people who have already worked with you. You can also use this as a way to re-engage past clients. Maybe somebody finished working with you six months ago and you have a new offer that you think would be perfect for where they are at. 

Now, a great way to do this is direct reach out. You're sending them an email or a DM or a voice note and you're checking in and letting them know. For example, maybe somebody finished six months of coaching with you. And now the next step is joining a community with your past clients where they get access to monthly coaching calls. 

Or another example is maybe somebody has come through your online course. They finished it and now the next step might be a one-on-one 90-minute session where they can identify their next steps, and identify their strategy to keep moving forward. 

Now, these are really limited-size offers. You're not taking a lot of people. They would probably be at a higher price point. They wouldn't be a low price point. These people already know you. They like you. They trust you. They've worked with you before, so they know how much value you can deliver. 

 

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