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12 ways to grow your audience without paying for Facebook Ads (Part 1)
July 20, 2021
Over the next couple of blogs, I'm going to be sharing some ways that you can grow your audience without paying for Facebook ads, because this is probably one of my most commonly asked questions. And I know that it's something that comes up again and again in my audience, right through from people who haven't even started their business yet or who are in the really early stages through to my Launch Magic students who are looking at other ways that they can grow their audience in between their launches. So I'm going to be sharing a couple of ways in each of the next few episodes.
How to grow your business without using Facebook Ads
Today, I'm going to look at the first three ways you can grow your audience without paying for Facebook ads.
#1. Pitch some podcasts
Get some podcast interviews. Your audience, if they are people who listen to podcasts, then you can get out there and look for some podcasts that your audience or your intended audience listens to. Make sure, obviously, that you're pitching a podcast that does do interviews. I get a lot of pitches for podcast interviews when I do one every couple of months, and I don't really take interview pitches.
But there will be other podcasts in your space that take pitches for the interviews. And if you can show them how much value you can give to their listeners and you lead with that value, then you're much more likely to get an easy yes from the person running the show.
#2. Share value inside Facebook groups or on Reddit
Any kind of online community where your audience hangs out. Share some value. Can you jump in there and help them by answering their questions? Can you share free content? Do you have a free downloadable that you could share with them? Anywhere where you can get in front of these people and get visible.
I actually first started growing my business through a Facebook group. I wrote a blog post every week and I shared it inside this one particular Facebook group. And this drove so much traffic to my website, where then people opted in and downloaded my freebies, got on my email list. I retargeted them with Facebook ads eventually. But at the start, this is how I started to get people into my business when I did not have any budget.
#3. Pitch for collaborations
So when we want to collaborate, we want to look for something that is mutually beneficial. We want something that's going to benefit you and it's going to benefit them as well. Do as much of the thinking as you can for the person that you're pitching before you pitch them. So do all of the thinking for them. Make it a really easy yes for them.
I know personally, if somebody is pitching me for a collaboration, the less work that I have to do, the more likely I am to say yes. If I have to go and write email templates, if I have to go and write Instagram captions, if I have to write things or do things, I'm much more likely to say no, because my schedule is so packed in as it is and I value my free space so much. So I don't like to go into my free space in my calendar unless I absolutely have to. So I actually say no to most collaboration pitches, because they require me to do so much work.
So for collaboration, make sure that you're leading with the value for the person you're pitching and do as much of the work as you can for them so that they easily can just say, “Yes, let's do it. Let's go ahead.” And that's how you can get in front of their audience.
Obviously, with collaborations as well, you want to make sure that it's a meaningful collaboration. You want to get in front of the right people. So you want to pitch somebody with an audience that is going to be the right kind of people for your business. And it doesn't matter if they have a small audience, right? They can have a small, but very highly engaged audience, and it can be more successful than somebody with a large, but not very engaged audience.