#4. Ask your subscribers to share your emails with a friend
This can be a wonderful way to grow your audience without you having to go out there and try and reach new people on your own. You're asking the people who are already loyal to you, who already love the content you're producing, to simply tell somebody else who they think will benefit from it about what you're sharing, and that's it.
I think a lot of the time we don't want to ask our audience to do things for us because we don't want to inconvenience them. We don't want them to think that we're being needy, anything like that, but in actual fact most of the time they'd be happy to do what we ask them to. They'd be happy to share it with a friend, they just haven't quite connected the dots and sought to do it. Ask your subscribers to share what you're sending out, what you're posting with a friend. Maybe in your email you could give something a little bit valuable, share-worthy, and maybe at the end of the email you could give a little call to action for them to forward it to someone who they think will benefit from it.
#5. Follow-up on the podcasts and the collaborations that you've pitched
So many of the pitches that I've sent have never got a reply, but a lot of the time the ones that I have followed up, and let me tell you I'm useless at following up, but the ones that I do follow up, it's not until the second follow-up where they say, “Actually yeah, let's get you on the show.”
So much of that magic happens in the follow-up. Plus, everyone's inboxes are so busy these days so by following up you're bumping it straight back up to the top of the inbox. You're reminding them, “Hey, please take action on this email. I'm not just kidding around, I'm actually serious. I want to be on your podcast or I want to collaborate with you.”
#6. Ask your friends, your IRL friends, if they know anyone who you could help
Our friends want to support us, they just often don't know how to support us. A lot of the time they don't even know what we do. I have a lot of friends in real life who think I just podcast for a living, they don't realize what I actually sell or who I help or what my products are, anything like that. Tell them, “This is what I do, this is who I help. Do you know anyone who fits the bill, anyone who might benefit from working with me from my free content, from my paid courses.” Ask them. They want to help you, they just don't know how to help you.
There you have it, three more ways you can grow your audience without paying for Facebook ads. Pretty simple ways, we just don't think to do them or we're a little bit afraid to do them. A lot of the time, it is just a matter of asking people and they will … Most of the time, they'll be happy to do it and the ones who aren't happy to do it, that's fine, they weren't your true fans anyway.