How to niche down when you want to help everybody

One of the big things that come up whenever I talk about niching down and getting really clear on who you want to serve, who your ideal customer is, regardless of whether you're launching a digital product or service-based business or any kind of business, the big hesitation that comes up when I talk about niching is, “But I just want to help everybody.”

I'm sharing a couple of tips around how niching actually helps you to help more people.

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My top 4 tips for niching down

 

By helping everyone, you end up helping no one

So firstly, when you try to help everyone, you actually end up helping nobody. That's because your messaging ends up being really vague. You end up trying to talk to everyone, so you end up talking to no one. People approach your business, and because your messaging is sort of scattered because it's trying to talk to so many different people, it's not immediately clear to the person reading it if what you offer is for them.

So they sit there and they question. They're like, “I like what she does, but I'm not sure if it's for me.” That's not what we want.

We want people to look at your messaging, read your messaging and straight away they think, “Yes, that's for me.” Or, “Oh, no. That's not for me.” Right? We want it to be like a, “Hell, yes. That resonates with me.”

So by trying to help everyone, you think you're reaching a bigger audience. But when you actually niche down, you're helping more people within a specific group. Okay?

 

Niching down doesn't mean niching down your entire business

The second thing I want to talk about is, you don't actually have to niche your entire business. Often people think that you pick a niche and that's your niche for your whole business. That's not right. You actually niche by product.

So let's say you have a course teaching people how to run Facebook ads, and you also do one-on-one Facebook ads consulting. The people who are your niche for the Facebook ads course are going to be DIY business owners who are maybe in their first year of business, versus the people who value paying money for the one-to-one. They are going to probably be your five-year+ business owners. They've been in it long enough, they value paying for somebody else's time. So these are two completely separate ideal customers. Right?

Likewise, you could have different products. Facebook ads for real estate agents, Facebook ads for social media managers, whatever. These are all separate little niches. You don't have to niche your entire business into being Facebook ads for real estate agents, you can just niche down by product. And that's a really good way to speak directly to that ideal customer's pain points, to speak to their desired transformation… All of that.

 

Your audience doesn't need to be your niche

Another concept for you guys to consider is your niche doesn't have to be just who you serve. It doesn't have to just be real estate agents or social media managers. You can also niche by the outcome you deliver. So, Facebook ads to grow your e-commerce store. Right? That's an outcome.

The problem that you solve is another way that you can niche by. So, Facebook ads in 30 minutes a day. A problem that you're solving there is that it takes business owners too long to set up Facebook ads. So you're teaching them how to solve this problem.

Or you can also niche down by how you solve it. So maybe you have your own secret Facebook ads formula that nobody else teaches. That can be your niche as well. I think too often, we're quick to assume that niching is just the group of people. We often create a niche for the sake of niching. We'll see like… And I'm guilty of this with my old business. I was a marketer for wellness brands. When in reality, I could have worked with brands that weren't in the wellness space. I just picked the niche because I felt like I had to niche down by who I was serving. When what I was delivering was actually valid for lots of other kinds of brands. I should have niched down by the “how” I solved it, rather than the “who”.

 

Pick one niche at a time

Pick one niche at a time and focus on helping them first. So pick one narrow niche of people that you can help. Then if you want to keep helping more people until you eventually help everyone, then focus on your next little niche, and then the next niche. Otherwise, you're going to end up with all of these half-finished niche products, and you're not actually going to end up helping anyone at all. So the easiest way to help everyone is to try and help small groups at a time.

I hope that helps with your fear of niching!

 

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