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Your complete roadmap to creating a killer digital product launch.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Today, we're talking excuses. Five very common excuses which are holding you back from launching your digital product. You probably don't realize that these are excuses either, that's the thing.
I think a lot of the time when we're telling ourselves, we're justifying our reasons with these excuses, and we don't realize that they're excuses. So today I'm calling you out on your excuses and the reasons that you think are valid for not launching your digital product.
So the first big one is, “I can't launch my digital product because my product isn't ready yet.”
This one's probably the most common one. And maybe you're waiting for that perfect idea to strike, or maybe you've already started working on your product and you're waiting for it to be a 100% perfect before you launch it. Either way, this is a stalling tactic. This is your brain keeping you safe. It's not about having the perfect idea or the perfect product. It's about creating something, launching it, or otherwise, launching it and then creating it. I'm a big fan of doing that. And then once it's out there in the world, refining it, relaunching it, improving it, as you go, as you start to learn what your students and your customers need, you get to refine it and keep making it better. Here's the thing, a product that is 70% perfect, but out there and launched in the world has a much bigger impact on a product that is 99% perfect, but sitting there because it's not quite perfect enough to launch into the world yet.
Let me use an example from my own business. Launch Magic, my 12-week course on how to launch a digital product. When I first launched that at the end of last year, I launched it before I'd even created the week one content. And I created the content week by week. Learning as I went through what my students needed to spend more time on, what they already knew, the knowledge gaps that they had, and that helped me to make that course into much bigger of a success than I ever thought it could have been. And I got some amazing feedback from my students.
But the next time I teach it live, I know what changes to make because I know the weeks where people got stuck, and I know how to simplify things, I know what the common questions were. So, I'm going to make it even better the next time round.
Instead of launching it in November last year, I could have spent that time from then until now working on the course and creating it and making it “perfect.” But in the meantime, instead by launching it and just creating it week by week, I've managed to help a lot more people launch. And I'll be sharing some interviews with some of my past Launch Magic students on the podcast in the coming weeks. So stay tuned for those, and stay tuned for when I reopened doors at the end of April, start of May.
The second big excuse that's holding you back from launching your digital product is, “I'm still choosing the right tech platforms.” Again, this is a stalling tactic. It feels really productive, sitting there researching all of the tech products, all of the free trials. Trust me, it's really not, okay? It shouldn't take you more than a few hours at most to decide which tech platform to use. I personally use, love, recommend Kajabi for pretty much everybody out there. Whether you're just starting out and you don't yet have a website, or you're already established and you're looking for somewhere to host your product, Kajabi is suitable for, I'd say probably, 90% of you, maybe 95% of you.
So you don't need to be looking out for other options. I know it's very tempting to go with the cheapest one, but that's not going to do your business a favour in the long term. And I actually wrote a blog about this, where to host your digital product, and I talked about why you shouldn't go for the cheapest option in them.
The third excuse that's holding you back from launching is, “My audience is still too small. I need to build my email list or get more followers first.” So in the 60 to 90 days, leading up to your launch, leading up to the point where you open doors for your course, or your membership, or your ebook, or your group program, or whatever digital product it is that you're selling. In that 60 to 90 days, one of the big things you focus on is getting visible and growing your audience. And sharing content with your audience that will strategically grow your audience with the right people and get them to the point where they need to be ready to buy from you when you open doors.
Okay, that's cool. So instead of sitting there thinking, I don't know where to start, perhaps you could just start and figure it out as you go. And I know for the planners and the overachievers amongst us, this is a really terrifying idea like, “What do you mean? Just start and figure it out. No, I need to have it all mapped out and planned so that I don't make mistakes.” You're going to make mistakes. I have made so many mistakes in my business, and yet I still consider myself to be somewhat successful. And I attribute some of my biggest learnings in my business to the biggest mistakes that I have made.
If you really don't know where to start, then I would encourage you to either work with a mentor or look at signing up for something like Launch Magic, where I do teach you where to start and everything else that you need to do in the order that you need to do it to be able to successfully launch.
The last excuse that is holding you back from launching your digital product is, “Well, I just don't have the time to do it.” It's really not so much about finding the time as it is about creating the time. You have to be really intentional about setting aside time to do it otherwise, it will never happen. You are always going to be busy and not have enough time. And if you can't create the time to do it, then maybe it's just not a priority for you right now, and that's fine. But let me give you an example. So I, personally, when I decided to start really honing in on digital products and making my business a digital product business, I fired a bunch of clients and there were some months there where I did not have a lot of money in my bank account because I had no client income coming in. But I knew that the time that I saved was being invested into creating these products that would create an income for me in the future.
So I prioritized it and I created the time for it. And like I said, if it's not a priority for you, that's right, that's fine. You don't have to create a digital product. It's not for everybody. And just because everyone else out there is creating and launching digital products left, right and center, doesn't mean that you have to. It's just assessing whether it's the right thing for you, and if it is, then prioritizing it. So there you have it, five common excuses that are holding you back from launching your digital product. There are way more than just five. So start paying attention to all of the thoughts that pop up in your head when you think about creating and launching a digital product, because chances are that they are excuses, and that you are ready to launch it, you're just trying to stay safe.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry