6 signs you are ready to launch

Following on from the last post where I talked a bit about why you are waiting until you feel ready before you launch. Now, I know some of you will be thinking well, but Steph, I'm actually not ready. I still need to do all of these things before I can launch. So I thought today I would share six signs that you are actually ready to launch, even if it doesn't feel like you are, okay?

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#1. You have an idea for a product

Now, you know exactly what you're going to create. You don't necessarily have to have created it yet, but you know roughly what it's going to be. Now I'm quite candid about how, when I first launched my course Launch Magic last year, I launched it before I'd even created any of it.

All I had was an outline of what I wanted to teach each week, and that was it. And only after I got that first paying customer, did I go ahead and create the content for week one. And then after week one, I created the content for week two. And I taught it live week by week, that first round, and then I taught it live again, the second round. And only now for this third round that's coming up in November am I tweaking it and pre-recording everything so that it's dripping week by week, rather than my students having to show up live to watch the lesson. So you don't have to have created your product before you can launch it, but you do have to know what that idea is. And it doesn't have to be a unique sparkly creative idea that nobody else has done, which brings me to sign number two.

 

#2. Your product solves a problem

So that idea or that product that you've got, it solves a problem. Now, when I said before that your idea doesn't have to be this unique thing that nobody else has done, it just has to solve a problem, right There are so many courses out there teaching the same things, but people are going to buy from you because you're solving a problem for them, and because they like your personality and they vibe with you, rather than this other person down the road, who might be selling a slightly different course or same course, but slightly different style. So the reason I say that your product needs to solve a problem, is it just makes it so much easier to sell if it solves a problem, right? If people have a problem, whether or not they know they have a problem, as long as they have that problem, your launch can then be used to educate them on that problem so that when you open doors and you sell to them, they already know that they have a problem. They know that there's a solution and they know that your product is the solution to it.

 

#3. You know who your product is for

This is a really interesting one. Now, a lot of people come into Launch Magic with an idea of what their product will be and the problem that it solves, but they can't actually articulate who the product is for. Or if they can, it's generally really broad, like it's for all business owners, or service based business owners in Australia. And that's cool. It's great to have that target audience defined, but what I really would love to see is that ideal customer. Who is that one person who's going to get all of the benefit, all of the magic out of your particular product?

 

#4. You are excited about your product

You're excited about the product, you're excited about launching it, you're excited about being able to help people on a bigger scale. That is a huge sign that you're ready to launch, because even if you don't have any of these other things, even if you don't have, you don't know who the product is for, you haven't created it, any of those things, as long as you're excited, that will give you the fuel that you need to go ahead and create and launch your product.

 

#5. You are afraid about launching your product

Now this is a weird one, bear with me. I've put this one in the list because all of us, at some point feel afraid to launch. Even though this is my third launch of Launch Magic, I still have a little bit of fear. Even though the last two launches were hugely profitable, like well beyond what I would've imagined, there's still a little bit of fear in there that maybe I haven't grown my audience enough between my launches. Maybe people don't want my product anymore. There's always those little things. It's really… It's so common. And all it really means is that you just care. It means that you care about your product. It means you care about your audience. You care about it going well.

 

#6. You have absolutely no idea what the heck you're doing

This is you're still ready to launch, even if you have no idea what that very first step is, okay? Because by starting to plan, and by starting to think, we start to get a little bit of an idea of what needs to be done, but you can plan too much, right? Every launch needs three elements. You need a strategy. You need a plan, yes, but you also need execution. And as you start to take action, as you start to execute, you'll get feedback. That feedback then will help you to tweak your strategy, which will then help you to refine your plan so that you can take more action. You don't want to have your entire strategy and plan mapped out the first time you've launched, because you're never going to be able to anticipate everything that could happen, you're never going to anticipate everything that's going to come up that your audience might say, that might go against everything you thought you knew.

And then if you've planned everything and you've got it all there the first time, it becomes a lot harder to tweak and pivot. So having no idea what the heck you're doing is a really good place to start from, and I don't think it's something you should let hold you back from launching.

So there you it. Six signs that you're ready to launch, even if you absolutely do not feel like you're ready to launch. I hope that is instilling a little bit of confidence in you that maybe you're a little bit further ahead than you think you are.

 

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