You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch.

– Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.
– Why plucking launch goals out of thin air such as “I want to enrol 20 students” or “I want to have a $50,000 launch” will cause you unnecessary stress unless it's based on some logical number crunching first.
– How focusing too much on your audience size and growth can limit your launching success.
– Why “failing” at something new is never a waste of time—everything “new” has a degree of risk and uncertainty.
– How too much thinking and planning will only lead to more overwhelm and what you can do instead.

When I talk to online business owners, one of the biggest challenges they face in launching their offers is feeling overwhelmed. Whether it’s an offer they've created but never launched, something they've launched before and want to relaunch, or a brand-new creation, overwhelm seems to be the common barrier. In today’s episode, I’m sharing six ways to remove the overwhelm from your next launch.

Understanding the Launch Context

For this discussion, we're focusing on live launches. A live launch involves a limited time period during which your offer is available for purchase. This often includes a webinar followed by a sales period where the cart is open for a set number of days, and then it closes—often with a price increase, a bonus removal, or another deadline-based incentive.

1. Remove the Pressure for a Massive Launch

Many business owners put undue pressure on themselves to have a huge, successful launch right out of the gate. However, launching is about building a repeatable process that works for your product and audience. Your first launch is unlikely to be a million-dollar or even a six-figure launch unless you're already an established brand with a significant marketing budget. Each launch should be viewed as a learning experience. Over time, your audience grows, your content improves, and your launches become more successful.

Set Realistic Goals

Instead of setting arbitrary goals, base your targets on your current audience size and marketing budget. For example, if you have a small audience, aim for a smaller number of enrollments and use the profits to reinvest in growing your audience for the next launch.

2. Focus on the Audience You Have

Rather than stressing about the size of your audience, focus on serving the people already in your audience. A small, engaged audience can convert better than a large, disengaged one. Launching to your current audience helps generate income that can be reinvested in growing your audience and improving your offers.

Serve the Right People

Concentrate on attracting the right people to your launch. Quality over quantity is key. The better you serve your existing audience, the more they will become loyal advocates for your future launches.

3. Embrace the Learning Process

Don’t view your launch as something that must succeed at all costs. Every failure is a learning opportunity. Trying and failing provides more insights than not trying at all. With each attempt, you gain valuable data that can help you tweak and improve your next launch.

Learn from Each Launch

Collect feedback from those who didn’t buy and adjust your approach accordingly. Each launch brings you closer to understanding what works for your audience.

4. Start Simple

Your first launch doesn't need to include every possible marketing strategy. Trying to do everything at once can be overwhelming and counterproductive. Instead, start with the basics: create your free content, build a sales page, and plan your cart open emails and webinar (if you choose to do one).

Build Incrementally

With each subsequent launch, you can add more elements like bonuses, affiliate partnerships, or additional content. Over time, your launches will become more sophisticated without overwhelming you from the start.

5. Focus on One Step at a Time

The sheer number of tasks in a launch can be daunting. To manage this, focus on the next immediate task rather than everything you need to do. Breaking down the process into smaller, manageable steps makes it easier to handle.

Prioritize Tasks

List out all tasks and prioritize them. Focus on completing one task at a time, and before you know it, you’ll be much closer to your goal without feeling overwhelmed.

6. Don’t Wait for the Overwhelm to Disappear

Waiting to feel less overwhelmed before taking action is a common trap. The more you think and plan without acting, the more overwhelming the task feels. The key is to start taking action despite the overwhelm.

Take Action Now

Begin with small steps and build momentum. Action reduces anxiety and helps clarify what needs to be done next.

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