7 reasons people will look at your product and not buy it

We've all been there, where we've created something and people will look at it. They'll read the sales page. They might click through on the emails, but they don't buy it. And if you haven't been there, it's a very real fear that this might happen when you launch that you might launch and people won't buy your product. So here are some of the reasons why people might look and not buy your product when you launch.

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7 reasons why people might look at your product in a launch, but not buy it

 

#1. They have no money to spend

 

It's great when you want to help broke business owners who are down to their last 50 cents, but your free content can help them. You need to be making money so that you can stay in business to create free stuff before you can provide that free stuff to the people who need it. So we need to start thinking about how you can start to grow your audience with those people who do have money to spend so that you can keep providing free content to the people who need that free content.

 

#2. They're not the right people

 

Maybe there's a mismatch between the people in your audience and the people who want and need your product. So the people who are following you or subscribe to you aren't the same people who want and need your product. And your job now is to get out there and find those people who want and who needs what you are selling.

 

#3. They're not ready to solve the problem that your product solves

 

Or maybe they don't even know that they have a problem yet. Or maybe they know that they have a problem, but they're not willing to spend money to solve it yet. In any of these cases, you need to educate them on the problem, you need to show them that they have a problem, and you need to either get them to a point where they are ready to spend money to solve the problem or start growing your audience with people who are there already.

 

#4. You simply don't have the numbers yet

 

This is quite a common one that I notice with people launching is that they'll say, “Well, nobody's buying. Just a couple of people.” And when you look at how small their audience is and you say, “Well, actually three people when you've got 300 people in your audience, that's not bad.” So maybe it is that people are buying, but it's not reaching your expectations because your audience isn't big enough yet. And in that case, the solution is to keep growing your audience and launch again because once you know that your launch converts, it feels less risky investing time, money, energy into building your audience because you can predict that they will reliably convert.

 

#5. They don't trust you yet

 

It can take a little bit of nurturing to get someone to the point where they are ready to spend money on what you are selling. And for example, in my business, many people followed me for years before I launched Launch Magic and they'd never bought anything of mine before. On average, the people who buy Launch Magic or people who signed up in the last launch for Launch Magic had been on my email list for 109 days. So it's not a quick process, but it will happen. You just have to be a little bit more patient.

 

 

#6. There is no reason for them to buy now

 

One of the big reasons I love the live launch method where you have a fixed doors open and a doors closed is it gives people an incentive to buy right now. They have to make that decision now. They can't keep procrastinating it forever. Otherwise, there's so much temptation to, “Oh, I'll just sign up next week when I have more money,” and they keep dragging their feet because making any kind of a change, investing money and committing to making a change, whatever that transformation is that your product offers, it's painful. When somebody signs up for Launch Magic, not only are they investing money into it, they're also committing to giving up on all of the crap that's stopping them from launching. They're deciding, “I'm no longer going to overcomplicate. I'm now going to take action.” And it's painful to make that decision so of course, you're going to put it off for as long as possible.

 

#7. They might not be buying because they have questions

 

They have questions and these questions haven't been answered. If they have questions that haven't been answered, they might not actively ask you these questions because they're feeling like, oh, maybe it's a silly question. So your job when you're launching, one of your jobs is to preempt the questions that people will ask you so that you can answer them for them before they've even asked them.

 

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