8 beliefs about creating a digital product that simply aren’t true

If you’ve never created a digital product before, it’s easy to buy into some pretty common beliefs and myths around creating one. Most of these beliefs are just stories that we’re telling ourselves – they’re not actually facts, but instead they’re there to keep us safe by not taking a risk and creating a product. Today, I’m looking at 8 beliefs about digital product creation that simply aren’t true.

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8 myths about creating a digital product

It can easy to buy into the common beliefs and myths around creating a digital product, if you have never gone through the process yourself. Most of these beliefs are just stories that we’re telling ourselves – they’re not actually facts, but instead they’re there to keep us safe by not taking a risk and creating a product. I want to dive into 8 beliefs about digital product creation that simply aren’t true.

 

 

1. “I’m not ready to create a digital product”

 

But, when the heck will you be ready?! Are you waiting for someone to hand you a certificate declaring you as the expert and telling you that you’re ready to create a digital product?

You don’t need to be the expert. You don’t need to feel ready. You just need to be slightly ahead of the people who you’re teaching. 

For example – The AZ Podcast Launch Plan – I’m not THE podcasting expert, but I’m ahead of my audience in that I’ve been through the process so I can teach them how to launch a podcast too. 

 

 

 

2. “I have to finish creating the product before I can sell it”

 

No way. You can launch your product and sell it before you’ve finished creating it – or even before you’ve started creating it.

It’s a great way to validate your idea. 

Another example of mine – InstaBAM – I had only recorded 2 modules before I launched it, because I wasn’t sure if the world needed another Instagram course. 

 

 

3. “Creating a digital product takes too long” 

 

Not every digital product has to be a comprehensive online course. My best-selling product is my A-Z Podcast Launch Plan and I literally created it in 7 days. 

You can create a small digital product to start with – you don’t have to create a signature program the first time around.

 

 

4. “I really want to help everyone with my digital product”

 

The best digital products are really specific on who they serve – because if you try to help everyone, you actually help no one. 

If you really want to help everyone, the best way to do it is to create multiple digital products. 

This is a topic I’m going to dive into in the coming weeks for sure, as it’s quite a common thing that pops up. 

 

 

5. “I have an idea but someone else has already done it”

 

I shared a whole blog about this a few weeks ago. 

The short version: Just because it’s already been done doesn’t mean it can’t be done by you – you have something that makes you unique, you might have a unique approach or a unique perspective – and this is what will make yours stand out from your competitors.

Plus, if someone else has done it, it means that there is most likely a market of people willing to pay money for it. 

 

 

 

6. “I’m not motivated enough to create a digital product yet”

 

It’s not about motivation! It’s about taking action. Action creates motivation – think about it: If you start exercising every day, you become more likely to exercise the next day. It becomes a habit. 

Sure, you might feel a little bit motivated at the start, but that motivation wears off quickly and what’s left is discipline and your habits.

So if you can have the discipline to regularly put time towards creating your digital product, this is much more powerful than the initial burst of motivation that will only leave you with a half-finished product. 

 

 

7. “I procrastinate creating my digital product, therefore, I’m lazy”

 

I don’t think you’re lazy – I think you’re just overwhelmed, afraid or being a perfectionist. 

If you’re overwhelmed just thinking about it, the best way to overcome this is to break it down into smaller tasks – ones that you can complete in an hour or less. 

If you’re afraid, I challenge you to question why you’re afraid – where is this fear coming from?

If you’re being a perfectionist – WHY are you afraid of it not being perfect? What’s the worst that can happen? 

 

 

8. “I don’t have enough followers or subscribers to create a digital product yet”

 

This one is absolute rubbish because launching your digital product is HOW you grow your audience. All the spikes I’ve seen in Instagram followers and email subscribers have always been during a launch.

Plus, launching it to a small audience is a good thing – it means you can refine it and make it better, rather than stressing about it being perfect the first time around.

 

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