What I do when I don’t hit my launch goal

Now, a launch strategist not hitting her launch goal. Right? That sounds a little bit strange. But it happens to everybody. This is the thing. The difference is that when I miss my launch goal, I dive straight into the numbers and I dive straight into reviewing my last launch, so that I can see why I missed that goal, why it happened.

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2 things I do when I don't hit my launch goal

Unfortunately, what I see far too often is people fall into the “woe is me, my launch failed” mindset when a launch doesn't go to plan. I've done that in the past as well, and it's the most unhelpful thing, because there's nothing you can learn from burying your head in the sand and not looking back at your past launch. It's probably the last thing you want to do, especially if your launch really didn't go to plan, but it's the most helpful thing.

 

Force yourself to analyse the missed goals, instead of hiding from them

The most helpful thing is stepping into that driver's seat and choosing to learn from your launch, instead of hiding from it. Trusting that you have the power to improve your next launch using what you've learned, that's magic. Right? Now, even though my launch was still objectively, a very successful launch, I can't say that it failed. Right? Because it converted really well, and it's still my best launch to date. It just didn't quite hit the goal, the very stretchy goal that I had set for myself, and when I look at the goal and when I look at my launch, I look at, “Okay. What happened?” Was the launch converting or not? Because if it wasn't converting how I would want it to convert, then that's a sign that my launch itself needs some work.

 

Look objectively at how many people saw your launch

The next thing I would look at is did I simply just not have enough people in the launch? Did I not get the launch content in front of enough people? Did I not get my webinar in front of enough of the right people? In this case, that is what happened. In this case, my launch converted really well, but I just didn't have enough people going through it, which is so frustrating because I know I could have spent more on Facebook ads and that would've got those people registered for my webinar. It would've got my launch content in front of more people. But hindsight is a beautiful thing, and I can dwell on the could haves and the should haves, or I can actually think about, “Okay, what do I need to do now to ensure that I have the numbers when I open doors to Launch Magic again in May 2022?

That's a beautiful place to be because now I can get really intentional. I know one of my big focuses coming into 2022 needs to be on growing my audience even more than I already have been. In order to get to that next level, I need to speed up my audience growth a little bit faster. So that's what I do when I haven't reached a launch goal. I hope that if you are in a similar situation, I hope that you can take that time to reflect on your launch objectively. It's really hard to remove your emotions from the equation when you feel disappointed and upset about how your launch went. But if you can reflect on that launch objectively and look at how you can learn from it, what lessons you can take from that launch, so you can improve that next launch, it's a great place to be.

 

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